<h2>Cover </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/c2fefaf2-3365-4c78-9e15-e20fafe37600/public" alt="Cover slide screenshot"> <br> <p> This cover slide is clean, bold, and to the point, making it a strong opening for the pitch deck. The iconic Snapchat ghost logo takes center stage, immediately establishing brand recognition and setting the tone for the presentation. The bright yellow background, a core element of Snapchat's branding, is visually striking and reinforces the company's identity. The text, "FOR BUSINESS," signals the deck's purpose, promising a focus on Snapchat as a commercial opportunity. The inclusion of "Confidential July 2014" subtly shows professionalism and provides a timestamp, anchoring the presentation in a specific period. One of the best aspects of this slide is its visual simplicity and minimalism. It avoids clutter—there’s just enough to communicate its message without overwhelming the viewer. However, a small improvement could be the addition of a tagline or subtitle that better hints at what the pitch deck specifically aims to achieve. This would give the viewer more context with just a glance. Lastly, while the slide is visually strong, it could have benefitted from a more creative introduction aside from simply stating "for business." Perhaps something playful that resonates more with Snapchat’s fun and youthful vibe would have been more engaging. Nonetheless, it succeeds in drawing attention and maintaining brand consistency.</p> <br> <hr> <h2>GET TO KNOW US </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/067d0ae2-8dd6-41da-6d1c-3a00cc4e7d00/public" alt="GET TO KNOW US slide screenshot"> <br> <p> This slide, titled "GET TO KNOW US," serves as an introduction to Snapchat's journey and its key statistics. The bold, red heading immediately grabs attention, leading into a detailed narrative about the company's history and growth. The text-heavy section does a thorough job of explaining Snapchat's innovative beginnings and evolution, highlighting important milestones like the introduction of Stories and user growth. This is effectively communicated, providing context and a clear narrative about their journey. However, while the textual information is valuable, the slide could benefit from a more balanced use of visuals. The inclusion of two pie charts under "OUR STATS" adds some much-needed visual interest, depicting user demographics, which is crucial for understanding their reach. The use of color in the charts is vibrant and matches Snapchat’s playful brand image. Still, integrating more visuals like icons or infographics could help break up the density of the text and make the information more digestible. Including branding elements, such as the recognizable Snapchat ghost logo, would also enhance brand identity. Overall, while the slide provides essential details and respects the audience's need for info, the addition of more visual aids could improve its appeal and engagement factor.</p> <br> <hr> <h2>PHILOSOPHY </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/e3fa28b1-a6c0-4045-ae27-ebb0bc740500/public" alt="PHILOSOPHY slide screenshot"> <br> <p> This slide, aptly titled "PHILOSOPHY," dives into Snapchat’s core principle: ephemerality. The eye-catching orange title sets the stage for understanding what fundamentally drives the app. The phrase "DELETE IS OUR DEFAULT" is prominently featured, making the central concept clear from the start. The slide does a great job of communicating Snapchat’s unique value proposition—conversations that are personal and fleeting, much like in real life, unless deliberately saved by users. Visually, the slide strikes a good balance between text and imagery. The inclusion of a phone mock-up with a Snapchat interface is a clever touch. It provides a visual representation of the app’s user experience and reinforces the message in a relatable way. However, the slide could be improved by incorporating more distinct branding elements. Adding a subtle Snapchat ghost logo or more color consistency throughout the design would enhance brand identity. Overall, this slide effectively communicates Snapchat’s guiding philosophy with clarity and supports it with an appropriate visual. By grounding the app’s innovative feature of deletion in understandable terms, it resonates well with both tech-savvy and casual audiences, emphasizing Snapchat’s commitment to natural, unguarded interactions.</p> <br> <hr> <h2>PRODUCT OVERVIEW </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/ee7e3e1d-73e7-4b26-cf3a-81a597c8b500/public" alt="PRODUCT OVERVIEW slide screenshot"> <br> <p> The "PRODUCT OVERVIEW" slide is a well-organized introduction to Snapchat's various functions. The heading is clear and uses a calm blue color, setting a professional tone. The slide breaks down key features into distinct sections such as Chat, Feed, Camera, Stories, and Add Friends, which are crucial for understanding the app's multifaceted nature. Each segment includes a small screenshot, giving a straightforward visual cue about the feature, helping the viewer quickly grasp what each function entails. The slide does a great job of balancing visuals and text. By providing minimal descriptions below each icon, it summarizes the features without overwhelming the viewer. The inclusion of a simple graphic instructing users to "SWIPE BETWEEN SCREENS" adds a user-friendly touch, illustrating the intuitive design of the app's interface. However, the slide could be enhanced by incorporating more branding elements like Snapchat’s iconic ghost logo. This would reinforce brand identity and make the presentation more memorable. Overall, the slide is informative and accessible, making it easier for both potential investors and users to understand what Snapchat offers. It manages to convey a lot of information in a compact format, with just enough visuals to maintain interest without causing confusion or clutter.</p> <br> <hr> <h2>SNAP </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/50aa866b-ed79-4631-dabe-b0a71970a300/public" alt="SNAP slide screenshot"> <br> <p> This "SNAP" slide offers a comprehensive look at what makes Snapchat unique: the fleeting nature of its messages. The title, in bright yellow, stands out and captures attention instantly. The definition provided beneath the title succinctly explains the concept of a Snap—short, ephemeral messages that disappear after viewing. This is a great way to kickstart understanding for anyone unfamiliar with the platform. The layout is clear, allowing the viewer to focus on the core message without distraction. The visual appeal of this slide is enhanced by the inclusion of various user-generated Snaps. These images exemplify the everyday use and playful nature of the app, making it relatable and engaging. However, while the photos are colorful and fun, they lack consistent branding elements, which could have been incorporated subtly for a more cohesive look. The text under "WHAT USERS SNAP" gives context and humor, but a bit more space or an additional graphic element could provide better structure and improve readability. Overall, the slide does a fantastic job of illustrating what makes Snapchat's content personal and dynamic, making it intriguing for potential users and investors. Yet, by adding a touch more branding or rearranging the visual elements for balance, the slide could be even more effective in communicating its message.</p> <br> <hr> <h2>STORY </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/81ab6f49-b65e-4788-f79e-dd8660aa4f00/public" alt="STORY slide screenshot"> <br> <p> The "STORY" slide provides a thorough understanding of what a Snapchat Story entails. The soft purple title color contrasts nicely with the white background, drawing attention immediately without being too intense. This slide does a great job at explaining the concept of Stories—temporary, sequential Snaps that create a narrative. The images above are illustrative and colorful, showcasing real examples of what users typically post. This helps convey the casual, day-to-day nature of Stories. In terms of layout, the slide is well-structured. The visuals and text are balanced, making the content easy to digest. The explanation under "WHAT USERS STORY" effectively communicates the idea that Stories are dynamic and personal, allowing friends to follow experiences as they unfold. However, the slide could include more distinct Snapchat branding, like their signature ghost icon, to hammer home brand recognition. Overall, this slide does an excellent job of capturing the essence of Snapchat Stories. Its clarity and organization make it accessible for viewers, whether they are familiar with the platform or not. With a bit more branding, it could be even more impactful in communicating Snapchat's unique storytelling approach.</p> <br> <hr> <h2>CHAT </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/f054aef4-8abf-4354-ced0-d5ba16a4ae00/public" alt="CHAT slide screenshot"> <br> <p> The "CHAT" slide effectively introduces Snapchat's one-to-one messaging and real-time video chat features. The dual sections—Chat and Here—are clearly separated, making it easy to follow. The use of blue for the titles is a smart choice as it grabs attention without being overwhelming. Each function has a step-by-step explanation, accompanied by screenshots that demonstrate the process. This combination of visuals and text effectively guides the viewer through the features. However, the slide feels slightly crowded due to the number of steps and images packed in. While the detailed instructions are useful, simplifying the visuals could help the audience absorb the information more easily. Additionally, incorporating some of Snapchat's branding elements, such as the ghost logo or familiar color accents, would enhance brand recognition and cohesiveness across the presentation. Overall, this slide does a good job of informing prospective users or investors about how Snapchat’s chat functions work. By streamlining the visuals and adding subtle branding, this slide could communicate its message even more clearly and memorably. Nonetheless, the clarity in instruction and relevant screenshots make it a practical and informative part of the pitch deck.</p> <br> <hr> <h2>OUR STORY </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/1208c5e2-7e9d-414b-3e32-00644bb41100/public" alt="OUR STORY slide screenshot"> <br> <p> The "OUR STORY" slide provides an engaging overview of Snapchat's location-based collaborative Stories. The title, in a bright blue-green, is eye-catching and sets the positive tone for the content. This slide does a commendable job of describing how Snapchat leverages user-generated content to create immersive narratives from live events. It highlights two examples, EDC Live and Rio Live, showing how these stories capture the vibe and excitement of events through multiple perspectives. Visually, the slide is filled with vibrant images that effectively illustrate the diversity and energy captured in these Stories. However, the slide does feel somewhat crowded with text and visuals, which might make it harder for viewers to quickly digest the information. Each section includes compelling stats, like hours of submitted Snaps and story lengths, which effectively demonstrate the scale and impact of these events. The slide could benefit from integrating more branding elements to enhance cohesiveness with the rest of the presentation. Additionally, a slight reduction in text or a more organized layout would improve readability. Overall, the slide successfully showcases the impact and uniqueness of Snapchat’s Stories, making it clear how the platform stands out in its ability to bring events to life in such an authentic way.</p> <br> <hr> <h2>HOW IT WORKS </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/9b50b3ac-b104-4e72-adb4-f5055f32c800/public" alt="HOW IT WORKS slide screenshot"> <br> <p> The "HOW IT WORKS" slide effectively breaks down the process of creating a collaborative Snapchat Story. The bright blue background and bold title immediately draw attention, and the step-by-step guide simplifies understanding the flow from snapping to sharing. By visually and textually describing each stage, the slide ensures clarity, making it approachable for viewers of all backgrounds. The use of numbered steps paired with corresponding images is a strong approach. It visually guides the audience through the process—starting with capturing Snaps, adding them to "Our Story," and finally, allowing all users to view them. The inclusion of playful and relatable images, like the "Banana phone" and "Party goat at edc," conveys the fun and spontaneous nature of Snapchat. However, the slide could benefit from incorporating more branding elements, such as Snapchat's ghost logo, to create a cohesive brand experience throughout the deck. While the slide is informative and visually engaging, it feels slightly crowded due to the amount of text and images packed in. A bit more spacing could enhance readability and lessen visual clutter. Yet, overall, this slide does an excellent job of demystifying the process involved in Snapchat’s storytelling feature while maintaining the app's playful tone.</p> <br> <hr> <h2>EXAMPLES </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/555ad233-afbb-449b-f9e3-bbc9679fbe00/public" alt="EXAMPLES slide screenshot"> <br> <p> This "EXAMPLES" slide does a great job showcasing how early adopters like "girlshbo" and "grubhub" have creatively used Snapchat. The title is prominently displayed in a bold purple, setting the stage for a deep dive into real-world applications of the platform. The slide is cleverly divided into sections for each user, providing a narrative of their Snapchat stories with accompanying images. These visuals enhance understanding and drive home the impact of creative content. The examples highlighted are engaging and fun, with "girlshbo" offering a glimpse into a red carpet event and "grubhub" using their snaps for a playful pizza-themed promo. This not only illustrates the platform’s versatility but also provides inspiration for other potential users. However, while the images effectively tell a story, the slide could use more branding elements from Snapchat to reinforce brand identity. One area for improvement is the balance between text and visuals. While the narrative is informative, it could be trimmed down slightly to give the images more room to breathe, preventing the slide from feeling a little cramped. Incorporating some design elements or branding consistently could help create a smoother visual flow. Overall, the slide successfully conveys the power of Snapchat as a marketing tool, showcasing diverse, real-life examples that could spark creativity for other users. With minor adjustments, it could become even more impactful.</p> <br> <hr>
