Pitch decks are an essential tool for any company seeking to raise capital, and Include LTD, a hardware company based in Croatia, is no exception. Founded by Ivan Mrvoš, a young entrepreneur in the smart bench industry, Include LTD has built 1100 benches and installed them in 260 cities and municipalities across 6 continents. In this blog post, we'll take a closer look at the pitch deck that helped Include LTD raise capital and learn what makes a strong pitch deck for a hardware company.
The first thing that stands out in Include LTD's pitch deck is its focus on the problem that their product solves. Smart benches are more than just a place to sit – they also provide access to Wi-Fi, charging stations, and other amenities that make them a valuable addition to any city or municipality. The pitch deck starts by highlighting the growing demand for public amenities and the increasing importance of connectivity in urban environments. This sets the stage for the introduction of Include LTD's smart benches as a solution to these problems.
Next, the pitch deck goes into detail about the features and benefits of Include LTD's smart benches. In addition to providing Wi-Fi and charging stations, the benches also have sensors that gather data on usage patterns, environmental conditions, and other factors. This data can be used to optimize maintenance and improve the overall user experience. The pitch deck also highlights the durability and sustainability of the benches, which are made from recycled materials and designed to withstand harsh weather conditions.
The pitch deck also includes information about Include LTD's business model and how the company plans to generate revenue. The company sells its benches directly to municipalities and other organizations, as well as through a network of distributors and partners. In addition, Include LTD plans to monetize the data generated by the sensors on its benches through partnerships with advertisers and other third parties.
Finally, the pitch deck includes information about Include LTD's team, market size, and financials. The team is highlighted for their expertise in hardware design and engineering, as well as their experience in the smart bench industry. The pitch deck also includes data on the size of the smart bench market and Include LTD's share of that market, as well as financial projections and information on the capital being sought.
Overall, Include LTD's pitch deck is a strong example of how a hardware company can effectively communicate the value of its product and its business model to potential investors. By highlighting the problem their product solves, the features and benefits of their product, their business model, and their team and financials, Include LTD was able to effectively pitch their company and secure the capital they needed to grow and succeed.