A go-to-market strategy (GTM) details how an organization will place products into the market to reach maximum market penetration and profitability. It's a detailed strategy for the entire lifespan of a product from the launch all the way until the product is eventually retired. As go-to-market strategies involve all functions of a business, a GTM document is usually quite large and detailed. Our go to market strategy template gives the tools that you need to succinctly and clearly summarize the strategy during a presentation.
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