It’s rather hard to imagine a world without Facebook today. But back in 2004, 21 year old Eduardo Saverin was just another entrepreneur trying to convince people to put money into a growing company called thefacebook.com, co-founded by him and his friend Mark Zuckerberg.
Facebook’s original pitch deck was basically a media kit containing the company’s value proposition, key metrics and Online Marketing Services.
At that time the company wasn’t making any money from The Facebook, so their pitch deck wasn’t based on revenue traction (actually they were still figuring out their business model overall). Instead, they bet on solid numbers such as their user engagement, customer base and growth metrics.
It’s funny to see a pitch deck of such a consolidated and familiar company as Facebook, and it’s crazy to think how much it’s grown and changed over the course of 10 years. You’ll notice that even when the order of the slides is a little unconventional, the core elements of a great pitch deck are there.