When there’s a product you need to sell, it’s best to do a little research beforehand. It’s good to have in-depth knowledge about what you’re selling and who you're selling it to. Knowing your customer profile will help you plan a marketing and advertising strategy so you can target the right kinds of people. This way, your brand canbe sold more quickly, more effectively, and will result in more happy customers.
A customer profile, also known as a ‘persona,’ is a set of categories that define the type of customer you want to reach. There are generally two stages of defining customer type: demographics and psychographics.
Customer demographics cover aspects such as age range, customer income, educational backgrounds, and gender. Psychographics cover important areas such as interests and hobbies, personalities and opinions. Having a customer profile helps companies match products to profiles. This leads to better marketing and better sales.
This presentation is available as a template in slidebean.com. Sign up to edit it.