Buzzfeed redefined content marketing. While you may be familiar with their entertaining content online, you may not know that they had to go through the pitch deck process to get where they are today.
The company was founded in New York City in 2006 by Jonah Peretti, John S. Johnson, and Kenneth Lerer, who is currently the Executive Chairman but originally started out as an investor and co-founder. Their engaging and shareable content on breaking news, entertainment, original content, and videos across the internet, reached over 200 million fans. In 2014, Buzzfeed raised $50 million in funding from Andreessen Horowitz, more than doubling their previous round and valuing the company at around $850 million.