This is the pitch deck AppVirality used to raise a $500k Seed in 2015. They raised more from Angels, totaling their funds at $1.46M in 4 rounds.
The cover is a simple white background with the company's logo accompanied by a short tagline.
The pitch deck opened with a question: What does an app developer want?
As an app developer, there's nothing more satisfying than seeing your app soar in popularity. Millions of organic downloads, high user engagement, and retention are the ultimate goals for any app creator. But how do you achieve this level of success?
Then, the pitch deck showcased what other successful apps were doing. Dropbox, Amazon, and Candy Crush are just a few examples of apps that have achieved this level of success. These apps have one thing in common: they have a strong referral program in place. Referral programs are a proven way to increase organic downloads, user engagement, and retention. But implementing a referral program can be a difficult and time-consuming task.
That's where AppVirality comes in. AppVirality is a referral marketing platform that allows app developers to easily implement referral programs in their apps. With AppVirality, app developers can increase organic downloads, user engagement, and retention in a matter of minutes.
The AppVirality pitch deck dedicates five slides to giving a 4-step tutorial on how their platform works. These are simple slides that don't even have a screenshot of the platform's interface.
With two-line paragraphs and icons, the pitch deck showed the main features of the platform.
The AppVirality team is made up of experienced app developers and marketing experts who have a deep understanding of the app market. They are dedicated to helping app developers succeed and have a proven track record of helping them increase organic downloads, user engagement, and retention.
Here, they showcased their team of advisors who have experience in the app market and can provide valuable insights and guidance.
This slide included two key numbers for the company: mobile ad spending for the previous year and download costs.
AppVirality's pricing model is based on a pay-as-you-grow model. App developers only pay for the number of referrals they generate. This makes it easy for app developers to try the platform and see the results themselves.
Here, they traced their strategies based on the available online channels and the key players for each category.
AppVirality is a Plug and Play Growth Hacking Toolkit For Mobile Apps that helps app developers identify and implement the right growth techniques without requiring coding.