Wunderlist Pitch Deck

Series B+
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<h2>Cover</h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/808b243c-398b-46f5-b9e1-12d257470400/public" alt="Cover slide screenshot"> <br> <p>This slide really nails the essentials of a good cover page. It’s straightforward and doesn’t overwhelm the viewer right off the bat. The visual is eye-catching, with the bold Wunderlist logo taking center stage. The icon itself is visually striking and immediately recognizable, which is great for brand reinforcement. The tagline—“The only way to organize your life and work”—is succinct and effectively hints at the product’s purpose without going into unnecessary detail. Overall, the balance between text and imagery creates a welcoming introduction to the pitch. One of the best aspects of this slide is its minimalism. It doesn’t try to cram too much information onto one page, which is common in less effective presentations. Instead, it uses space wisely, allowing the viewer to focus on the core identity of Wunderlist. The brand elements are intact, giving viewers a clear sense of what to expect as they move through the pitch deck. However, if I had to nitpick, a bit of additional context, like a subtitle offering a glimpse of what the presentation will cover, could add an extra layer of clarity. But that’s a small critique for an otherwise well-crafted cover.</p> <br> <hr> <h2>Traction</h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/e6a4c40b-ed5c-4132-42f6-8d1b689e2200/public" alt="Traction slide screenshot"> <br> <p>This slide does a great job of showcasing Wunderlist’s traction in a clear and concise manner. The numbers are impressive and grab attention, which is exactly what you want when you’re trying to impress potential investors. The fact that it leads with “> 5 million registered users” sets a strong tone right from the start. It’s a straightforward approach that doesn’t overwhelm the viewer with too much information at once. Instead, it highlights key figures that demonstrate not only the current user base but also the rapid growth and engagement ratios—all vital metrics for anyone considering investing. The design keeps it clean with ample white space, making it easy to digest the information quickly. The inclusion of the Wunderlist icon adds a nice touch of branding, ensuring that the slide remains visually connected to the overall presentation. One minor critique might be the absence of a bit more visual variety or graphics to help break up the text. While the information is critical, incorporating a relevant graphic could make the slide more engaging. However, as it stands, the balance between text and imagery works well for the purposes of conveying traction effectively.</p> <br> <hr> <h2>Business Model</h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/36ec1687-6859-4640-4242-71a639561b00/public" alt="Business Model slide screenshot"> <br> <p>This slide lays out Wunderlist's business goal with a straightforward and clever design. It clearly identifies Wunderlist’s position in a familiar landscape alongside well-known platforms like Dropbox for files and Evernote for notes. By placing Wunderlist as the leader in tasks, it visually reinforces the company's ambition to dominate this niche. The imagery of the brand logos is a nice touch, quickly associating these companies with their respective market segments. This approach effectively helps viewers understand where Wunderlist fits without needing lots of text. In terms of design, the slide maintains a good balance, utilizing visuals to communicate the message clearly. The branding element, with the Wunderlist icon sitting prominently in the middle, ties everything together and maintains visual consistency with the rest of the deck. However, it could be improved by adding a bit more detail about how Wunderlist plans to achieve this dominance, perhaps with a couple of key bullet points. This would provide a bit more depth without overcrowding the slide. Overall, this slide does an excellent job of setting the stage for Wunderlist’s ambitions in the task management market.</p> <br> <hr> <h2>Product</h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/9747e88c-3f51-49c9-93c0-f31e126c7f00/public" alt="Product slide screenshot"> <br> <p>This slide does an excellent job showcasing Wunderlist's cross-platform capability. The visual layout here is both appealing and informative, displaying various devices all running the app to emphasize that it's available on Mac, Windows, iOS, Android, and the web. This approach immediately communicates that users can access Wunderlist no matter what device they prefer, which is a massive plus for any app in today’s diverse tech landscape. The images of the different interfaces provide a nice visual contrast, breaking up the text and making the slide easy to digest. One of the strengths of this slide is its well-organized and clean look. There's a perfect balance between the visuals and text—the information isn't overwhelming, and the message is clear. The text snippet highlighting support for "29 languages" is a nice touch, hinting at Wunderlist’s effort to cater to a global audience. One thing that could enhance this slide is a touch more branding, maybe a small Wunderlist logo to further unify this slide with the rest of the presentation. But overall, the slide does a superb job illustrating Wunderlist’s versatility across platforms in a way that's visually engaging and straightforward.</p> <br> <hr> <h2>Traction</h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/987732e7-a311-4417-aa6d-a23ba3160e00/public" alt="Traction slide screenshot"> <br> <p>This slide effectively highlights Wunderlist’s impressive growth in both daily and monthly activity with straightforward visuals. The use of bar graphs to illustrate the increase in daily and monthly active users is clear and to the point. It offers a compelling narrative: a 4x growth in daily actives is no small feat and is likely to catch the eye of investors. The specific figures add context and weight to the claim of significant growth, making the information easy to understand and impactful. The slide maintains a good balance between text and visuals, with clear labels and annotations that explain month-over-month (MoM) growth. This level of detail helps viewers quickly grasp the progress being showcased. One small critique is that the slide could benefit from a touch more branding to remind viewers of the product's identity, but this doesn't detract much from its effectiveness. Overall, the slide does a commendable job of using visuals to tell a story about growth, making it both engaging and informative.</p> <br> <hr> <h2>Market Validation</h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/aaf966d3-92c6-4d55-962a-2c6947ec5600/public" alt="Market Validation slide screenshot"> <br> <p>This slide effectively communicates Wunderlist's market validation through its strong media endorsements. By highlighting accolades from various respected outlets like Lifehacker, The New Yorker, and The Wall Street Journal, the slide gives off an impression of credibility and wide recognition. Displaying the "App of the Year" award from Apple right at the center adds a significant boost to their claims of excellence. The message here is clear: Wunderlist has grown organically through its strong product and experience, not paid marketing efforts. The visuals are neatly laid out, with framed accolades that create an aesthetically pleasing and organized look. This setup makes the slide easy to follow without coming across as cluttered. However, it could benefit from a touch of branding to reinforce the Wunderlist identity, as the visuals focus more on external validation than the brand itself. Overall, the slide does a great job of not only showcasing external recognition but also reinforcing that the growth of Wunderlist is backed by genuine user satisfaction and media approval.</p> <br> <hr> <h2>Audience/Target Customer</h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/ff08e6be-0f94-441c-08a2-71ec3d706200/public" alt="Audience/Target Customer slide screenshot"> <br> <p>This slide does a fantastic job of showing Wunderlist’s global reach, highlighting its presence in key markets worldwide. The world map serves as a clear visual representation of where Wunderlist is making an impact, with percentages attached to various countries. By visually pinpointing regions like the US, Germany, and the UK as significant markets, it quickly communicates where their major customer bases lie. The map’s use is straightforward and efficient, ensuring viewers immediately understand the scope of Wunderlist’s international reach. The slide maintains a clean layout, which helps in keeping the focus on the distribution of users across the globe. The flags and percentages are a nice touch, providing clarity without overcrowding the slide. However, incorporating a small Wunderlist logo could add a bit of branding consistency within the presentation. Also, while the map indicates market penetration effectively, perhaps a brief note about any unique strategies catering to these markets could enhance the depth of this information. Still, the slide effectively conveys the message of global reach and market diversity, making it a strong component of the pitch deck.</p> <br> <hr> <h2>Market Validation</h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/84973480-a354-4e45-b550-47c083fcd100/public" alt="Market Validation slide screenshot"> <br> <p>This slide does a stellar job of showcasing how much users appreciate Wunderlist. The five-star visual at the top immediately communicates high customer satisfaction, which is further backed by specific ratings and review counts from major platforms. Seeing impressive ratings across Google Play, App Stores, and Chrome Store, along with substantial review volumes, paints a clear picture of widespread user approval. The slide is well-organized, with a straightforward layout that makes it easy to grasp the core message at a glance. The combination of visual stars and detailed statistics creates a compelling validation of the product without needing excessive text or explanation. One minor critique might be that the slide lacks Wunderlist’s branding elements, which could help reinforce brand identity throughout the presentation. However, the clear and concise approach makes its point effectively, solidifying Wunderlist’s reputation as a beloved app. Overall, the slide successfully highlights customer satisfaction, which is crucial for investor confidence.</p> <br> <hr> <h2>Business Model</h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/2869aadd-dc19-4a7e-8e5c-8f9c67e16000/public" alt="Business Model slide screenshot"> <br> <p>This slide does a fantastic job of explaining Wunderlist's freemium strategy in a simple and engaging way. It clearly lays out the different tiers of service, from the free basic version to the Pro and Team subscriptions. The pricing is prominently displayed, making it easy for viewers to understand the value proposition at a glance. This kind of clarity is crucial when presenting business models, as it minimizes confusion and provides a straightforward path to understanding the company’s revenue streams. The design maintains a tidy and appealing look without being overcrowded. The use of icons and subtle branding elements, like the gold stars, adds a touch of elegance and distinguishes each product level. One area for potential improvement could be including a few more visuals or icons representing the benefits of each tier, which could make the slide even more visually engaging. However, the balance between text and visuals is well-managed, providing essential information without overwhelming the viewer. Overall, this slide successfully communicates the freemium strategy, setting a strong foundation for understanding Wunderlist’s business model.</p> <br> <hr> <h2>Other</h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/1af6a997-ffa8-4d9c-9014-059e3a1bac00/public" alt="Other slide screenshot"> <br> <p>This closing slide of the Wunderlist pitch deck is a simple and direct "Thank you!" It’s a nice touch to end on, leaving a warm and respectful note for the audience. The simplicity of this slide means there’s no clutter or unnecessary elements competing for attention, which can often derail the focus at the end of a presentation. It’s straightforward and gets the point across effectively. However, there’s an opportunity here to reinforce the branding. Including a small logo or brand element could help tie this slide back to the rest of the presentation and leave a lasting impression of the Wunderlist brand. While the minimalism has its own charm, a bit more visual engagement could compliment the appreciation note. Overall, it serves its purpose, but with a hint of brand identity, it could serve as a perfect end to a comprehensive pitch.</p> <br> <hr>
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