<h2>Cover </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/049034a3-0163-4102-5a50-74787dc8d200/public" alt="Cover slide screenshot" loading="eager"> <br> <p> This slide offers a sleek and straightforward introduction to the pitch deck. With the word "Splitwise" prominently displayed, along with the date "Jan 2021," it sets a clear, no-nonsense tone for what's to follow. The "CONFIDENTIAL" label at the top signals the importance and exclusivity of the information, adding a layer of professionalism. It's refreshing to see a cover slide that doesn't try to do too much, keeping the focus precisely where it needs to be. Visually, the slide uses a green geometric design that adds a bit of flair without overwhelming the viewer. The inclusion of a branding element, seen in the logo at the bottom right, ties it all together, reinforcing the company's identity. It’s a balanced use of visuals and text that doesn’t feel cluttered, making it easy for the audience to absorb at a glance. A minor critique could be that it errs on the minimalist side; adding a subtle tagline might have given a hint about what to expect in the presentation. Overall, it’s a solid opener that effectively sets the stage.</p> <br> <hr> <h2>Solution </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/68bb5bad-1188-4513-be71-669c7fbd7300/public" alt="Solution slide screenshot" loading="lazy"> <br> <p> This slide clearly communicates Splitwise’s core purpose with a simple and direct message: "Splitwise is the platform for interpersonal finance." The focus on a single, impactful statement helps the audience immediately understand the main function of the platform, without overwhelming them with too much information. This clarity is a definite strength as it sets the stage for more detailed information in subsequent slides. However, while the simplicity is refreshing, the slide could benefit from a bit more visually. The text is set against a plain green background, which ties it to the brand's colors, but it lacks visual elements that could make it more engaging. Incorporating an icon or a small graphic related to finance might add a layer of interest and reinforce the message. Additionally, including branding elements such as a logo could strengthen brand recognition. Overall, it’s a straightforward slide that effectively communicates its main point, but with a few tweaks, it could be even more visually appealing.</p> <br> <hr> <h2>Problem/Business Opportunity </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/a373676e-e7e8-47fb-2502-cde5c72bd900/public" alt="Problem/Business Opportunity slide screenshot" loading="lazy"> <br> <p> This slide effectively highlights the need for a platform like Splitwise by presenting compelling statistics about the challenges of interpersonal finance. With clear, bold statements like ">50% of couples fight or lie about money," it underscores the significant stress that financial disputes can induce in personal relationships. The slide also uses numbers effectively, pointing out that "75% of friendships would end over a $500 dispute" and that "$4T is paid between friends and family in the US alone," making the problem's scale clear and relatable. The use of icons to illustrate each point is a smart touch, adding visual interest without cluttering the slide. These visuals help keep the focus on the statistics and make the information more digestible. While the slide does an excellent job of conveying critical data, it could be enhanced by incorporating more branding elements such as a logo or consistent color theme to strengthen brand identity. Overall, it's a well-balanced slide that communicates the problem's urgency and scope effectively, setting the audience up to understand the need for a solution like Splitwise.</p> <br> <hr> <h2>Traction </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/cb0c58e8-62f0-49cb-4a80-04057e48f800/public" alt="Traction slide screenshot" loading="lazy"> <br> <p> This slide does a great job showcasing Splitwise's global reach by highlighting its usage in various countries. The inclusion of a world map immediately draws attention and gives a visual representation of Splitwise's international presence. It effectively communicates that the platform is not just locally popular but has a substantial user base worldwide. The list of countries, with matching flags, adds a nice touch, making it clear which regions have the highest number of users. However, the slide could benefit from a bit more visual balance. The large block of text listing additional countries might be overwhelming and could be better presented through bullet points or smaller icons to avoid overcrowding. The branding element at the top right is a plus, helping to maintain brand identity across the presentation. All in all, the slide effectively communicates Splitwise's traction, but a slight tweak in presentation could enhance clarity and visual appeal.</p> <br> <hr> <h2>Product </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/5dfd222b-d68a-4998-3b38-227e4c3aaa00/public" alt="Product slide screenshot" loading="lazy"> <br> <p> This slide effectively showcases the Splitwise app by highlighting its core functionalities, giving users a clear idea of what the app looks like and how it works. The use of smartphone screen mockups is a great choice, providing a real-life context to how the app operates. The visuals are well-balanced, with each feature getting its panel, making it easy to understand how Splitwise supports users in tracking balances, organizing expenses, adding expenditures, and settling up with friends. While the slide does a good job of incorporating multiple visuals, it might feel slightly crowded due to the dense arrangement of features. There’s a lot of information at once, which could be overwhelming. Streamlining the text, or spreading it over additional slides, might enhance readability and comprehension. The branding element at the top right is a helpful addition, maintaining consistency throughout the presentation. Overall, it's a well-thought-out slide that successfully communicates the app’s utility, though a bit of breathing room could make it even more effective.</p> <br> <hr> <h2>Features </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/e22b2a44-5350-4145-fd5e-3ee9341f9000/public" alt="Features slide screenshot" loading="lazy"> <br> <p> This slide offers a comprehensive overview of how people use the Splitwise app, highlighting both popular reasons and top expense categories. By separating these into two lists, it delivers information concisely without overwhelming the audience. Icons accompanying each item add visual interest and help break up the text, making it easier to digest. This straightforward design choice reinforces how diverse the app's applications are, from group trips to personal expenses. While the slide communicates a wealth of information, it manages to maintain a clear and organized structure. However, some viewers might find it leaning towards being text-heavy, which could be improved by simplifying or grouping similar items together. The consistent use of the branding element at the top right keeps the visual coherence with the rest of the presentation intact. In summary, it’s an efficient slide that successfully conveys the versatility of the app but could benefit from a bit more whitespace to enhance readability and engagement.</p> <br> <hr> <h2>Secret Sauce </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/abd4c6c3-8cde-43d6-cb45-330dcedb8c00/public" alt="Secret Sauce slide screenshot" loading="lazy"> <br> <p> This slide does a great job of illustrating Splitwise's growth strategy through a simple and effective flywheel model. The cyclical diagram clearly shows how different components—more users, more groups, and more invites—fuel each other to drive continuous growth. It’s a straightforward visual that makes it easy to grasp how Splitwise leverages its group experience to expand its user base naturally. However, the slide might benefit from a bit more visual flair. While the simplicity keeps it clean, adding some color or additional branding elements could make it more engaging. A touch of creativity could help maintain audience interest and reinforce the brand identity seen in other slides. Overall, the slide succeeds in conveying the core concept of Splitwise’s growth mechanism but could be even better with a touch more visual appeal.</p> <br> <hr> <h2>Market Validation </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/be480a01-aeb9-4595-a9b6-a25022329200/public" alt="Market Validation slide screenshot" loading="lazy"> <br> <p> This slide captures the positive reception of Splitwise's product with a simple yet effective presentation of user feedback. Highlighting a 73% NPS score immediately communicates strong user satisfaction. Combining this with visual representations of ratings from major app stores adds credibility and demonstrates widespread user approval, making it clear that Splitwise is well-received across platforms. While the core message is clear, the slide could benefit from minor enhancements for visual appeal. The current design is straightforward, which is beneficial for clarity, but incorporating a bit more color or additional graphics could make the slide pop. The branding elements at the top help maintain consistency, which is a nice touch. Overall, this slide does a great job validating Splitwise’s market position, though a touch more visual flair could enhance engagement and retention of the information.</p> <br> <hr> <h2>Traction </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/bb9d226e-54b9-4ff6-9772-d99b186e6900/public" alt="Traction slide screenshot" loading="lazy"> <br> <p> This slide effectively highlights Splitwise's impressive growth strategy, focusing on achieving exponential user expansion with $0 customer acquisition cost (CAC). The clarity in the messaging stands out, emphasizing that the platform has managed to grow without spending on paid marketing. This is a significant achievement, underscored by the simple and direct bullet points. However, the slide could benefit from visual enhancement. The text-heavy layout lacks graphical elements that could help illustrate the growth loop or the concept of high retention more dynamically. A chart or simple graphic demonstrating the growth loop visually might make the explanation more engaging and memorable. The branding element in the corner helps tie back to the company, but a little more visual flair could help break up the text and make the slide eye-catching. Overall, the slide does a great job of communicating a powerful message, and with some visual improvements, it could be even more compelling.</p> <br> <hr> <h2>Traction </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/d23800a8-91c5-4fbc-48e2-3caa04cbd600/public" alt="Traction slide screenshot" loading="lazy"> <br> <p> This slide effectively communicates Splitwise's increasing engagement and retention over time. It highlights the network effects as more users join, which increases the platform's value. By noting the variety of use cases and groups that foster retention, the slide encapsulates how users deepen their involvement, making Splitwise integral to managing shared expenses. However, the slide could benefit from greater visual appeal. The straightforward text approach is clear but lacks visual components that could enhance understanding and retention of these concepts. Adding a simple graph or chart to show user engagement or growth over time could offer a dynamic touch. While the branding element in the corner provides some consistency, more vivid visuals could capture and maintain interest more effectively. Overall, the slide delivers its message well, but incorporating some visual elements would boost its impact.</p> <br> <hr> <h2>Roadmap </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/de547ddd-8435-4754-5f57-bd6e0649a900/public" alt="Roadmap slide screenshot" loading="lazy"> <br> <p> This slide is a simple yet effective transitional piece in the pitch deck. With the question "Where are we going?" it prompts the audience to think forward and sets the stage for discussing future plans and strategies. Its minimalist approach serves as a clean break from more data-heavy slides, allowing the audience to shift their focus toward the roadmap ahead. While the simplicity is appreciated, the slide might benefit from a touch more in terms of visuals or branding. Incorporating a subtle icon or logo could add a bit of flair while maintaining the slide’s intent. Additionally, a little color variation might make it more visually appealing, ensuring it captures attention amid other content-rich slides. Overall, it’s a straightforward slide that does its job well but leaves room for a bit more creativity to enhance engagement.</p> <br> <hr> <h2>Team </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/ebc01dbe-59d5-4765-d47b-2951ef570500/public" alt="Team slide screenshot" loading="lazy"> <br> <p> This slide does a great job of introducing the founding members of Splitwise, offering a clear and concise overview of each individual's role and credentials. Featuring headshots beside each name adds a personal touch and helps the audience connect faces with names. The brief descriptions of their backgrounds provide valuable insights into their expertise and accomplishments, making it clear why they are suited to lead the company. While the slide effectively balances visuals and text, it might benefit from a little more branding. The subtle branding element in the corner is a good start, but incorporating Splitwise's colors or additional branded graphics could enhance cohesion with the rest of the deck. Additionally, while the straightforward layout works well, a bit more visual flair could make the slide more engaging. Overall, it effectively communicates the strengths of the team, though a splash of color or design elements could make it even more appealing.</p> <br> <hr> <h2>Other </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/c18b4140-8d76-4a8c-bf9b-554a06719800/public" alt="Other slide screenshot" loading="lazy"> <br> <p> This slide serves as a simple and effective closing statement for the pitch deck. With its straightforward "Thank you!" message, it provides a polite and concise conclusion to the presentation. The use of Splitwise’s branding colors and logo in the design reinforces brand identity, which is crucial in making a lasting impression on the audience. While the minimalist design is appropriate for a closing slide, it might benefit from a bit more visual interest without detracting from its simplicity. Adding a subtle background pattern or a small graphic element could enhance the slide’s appeal. Additionally, including contact information or a call to action could provide the audience with a clear next step or way to engage further. Overall, the slide fulfills its purpose well but has room for minor enhancements to boost its final impact.</p> <br> <hr>
