<h2>Cover </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/593ea8e8-ea3f-4ae8-70ca-7d523cb99900/public" alt="Cover slide screenshot"> <br> <p> This cover slide for the Splitwise pitch deck sets a clean and professional tone for what’s to come. The design of the slide is simple, yet effective. The bold green geometric background is eye-catching without being overwhelming, and it creates a polished, modern feel. The inclusion of the Splitwise logo in the corner adds a touch of branding without cluttering the design, while the “Confidential” notice at the top conveys professionalism. The minimal text – just the app’s name and the date – keeps things straightforward and ensures the viewer isn’t bombarded with unnecessary information. However, there’s certainly room for improvement. While the sparse design is appreciated, it could benefit from an additional visual cue or tagline that succinctly conveys what Splitwise is about. This would add a layer of intrigue and clarity for anyone unfamiliar with the product. Additionally, the branding could be emphasized further, perhaps by including Splitwise’s signature tagline or a few subtle design elements that tie into the app’s functionality. Overall, the slide nails simplicity and branding but could do more to immediately communicate what makes Splitwise stand out.</p> <br> <hr> <h2>Splitwise Is the Platform for Interpersonal Finance </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/2d2cfe29-3b4f-41ff-2bb7-749592e4ba00/public" alt="Splitwise Is the Platform for Interpersonal Finance slide screenshot"> <br> <p> This slide is straight to the point, which is always a good thing in a pitch deck. The statement “Splitwise is the platform for interpersonal finance” clearly communicates the app’s purpose, setting the stage for more detailed slides to come. The consistent green background keeps the design cohesive with the cover slide, reinforcing branding and making the presentation visually seamless. The font is readable and professional, making sure that the message is the star of the show. However, there’s not much else going on visually. A simple visual cue or icon that represents interpersonal finance could enhance understanding for the audience. It's crucial to balance minimalism with engaging design, especially in a setting like a pitch to investors where you want to capture and hold attention. Also, a little more context or a subheading explaining what makes Splitwise unique, without getting into too much detail, could add depth and intrigue. Overall, while the slide is clear and uncluttered, a bit more visual interest or a hint of personality wouldn’t hurt to better draw in the audience.</p> <br> <hr> <h2>Interpersonal Finance Is a Trillion Dollar Problem </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/f855d221-2d80-464c-360c-3a7720ae5000/public" alt="Interpersonal Finance Is a Trillion Dollar Problem slide screenshot"> <br> <p> This slide effectively sets the stage by highlighting the sheer scale of the problem Splitwise is addressing. The title boldly claims that interpersonal finance is a trillion-dollar issue, immediately capturing interest. The use of clear statistics and relatable insights—like how money disputes impact couples and friendships—adds weight to the argument. The visuals, including the heart and group icons, bring a nice touch of personality and aid in breaking down the information into digestible bits. On the downside, the slide could benefit from a touch more branding. While the data is compelling, a consistent color scheme or additional branding elements would enhance the visual flow from previous slides. Additionally, while the statistics are eye-opening, the slide might be overcrowded for some viewers. Reducing the text size or spacing the content more effectively could improve readability. Overall, the slide provides crucial facts and figures that underscore the value proposition of Splitwise, but there’s room for refinement in its presentation to make it even more impactful.</p> <br> <hr> <h2>Splitwise Is Used by Tens of Millions of Users Around the World to Solve This Problem </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/6af540e8-6594-484f-4b45-0d6e37cf6600/public" alt="Splitwise Is Used by Tens of Millions of Users Around the World to Solve This Problem slide screenshot"> <br> <p> This slide does a great job of illustrating the global reach and impact of Splitwise. The world map is a simple yet effective visual that highlights the countries where Splitwise has the largest user base. The inclusion of flags next to the country names adds a nice touch of color and makes the information more engaging. The slide successfully communicates the widespread adoption of the app, which is crucial for investors to see. On the downside, the layout could be slightly overwhelming for some viewers. There’s a lot of text and visual elements packed into one slide, which might make it hard to quickly digest the information. Simplifying the list of countries or focusing on a top few with additional insights could enhance clarity. Furthermore, while the map and flags are a nice addition, more branding elements would tie this slide in more cohesively with the rest of the presentation. Overall, it’s a strong slide that communicates the app’s global reach, but a bit of refinement could make it even more impactful.</p> <br> <hr> <h2>People Use the Splitwise App for a Wide Variety of Use Cases and Expense Types </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/657e76ef-0969-4a47-2c84-0cba97d26600/public" alt="People Use the Splitwise App for a Wide Variety of Use Cases and Expense Types slide screenshot"> <br> <p> This slide nicely breaks down the versatility of the Splitwise app by showing the different scenarios in which users can benefit from it. It's structured in a way that clearly separates "Popular Reasons to Use Splitwise" from "Top Expense Categories," making it easy to process. The use of icons adds a visual interest and helps quickly communicate each point, which is a smart move to keep the audience engaged. The choice of a clean, white background ensures that the icons and text remain the focus, while the colorful design elements at the bottom tie back to the app’s branding. On the flip side, the slide could potentially feel a bit cluttered given the amount of information presented. An increased spacing between elements might improve readability, providing a bit more breathing room for each section. Additionally, although the use of icons is effective, some might find the small size challenging to decipher quickly. Ensuring that the icons and text are perfectly balanced will make the overall presentation even better. This slide successfully highlights the flexibility and broad appeal of Splitwise, emphasizing how it fits into everyday life for a wide audience.</p> <br> <hr> <h2>Users Love Our Product </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/278028ca-b9ad-4c16-ee52-37b7a7c43e00/public" alt="Users Love Our Product slide screenshot"> <br> <p> This slide does an excellent job of showcasing user satisfaction in a straightforward manner. The bold statement at the top that “Users love our product” sets an enthusiastic tone. By incorporating Net Promoter Score (NPS) and app store ratings, it captures a clear, quantitative endorsement from users. The use of recognizable app store icons helps viewers immediately understand the context of the ratings. The colorful design elements at the bottom maintain consistency with previous slides, providing a cohesive visual identity. However, there's an opportunity to enhance this slide by adding more visual elements. While the information is clear, the large expanse of white space could be better utilized with additional graphics or positive user testimonials. This would add depth and perspective to the numbers, giving the audience a more holistic view of user sentiment. Despite this, the slide remains effective by emphasizing strong user approval, a crucial aspect for potential investors. Overall, it communicates key metrics succinctly, though a richer visual experience could make the presentation more engaging.</p> <br> <hr> <h2>The Splitwise Group Experience Is Our Growth Flywheel </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/50e8d9e6-9c7b-46b0-1a1c-88631e088300/public" alt="The Splitwise Group Experience Is Our Growth Flywheel slide screenshot"> <br> <p> This slide does a great job of illustrating the growth mechanism of Splitwise in a simple, effective way. The circular flowchart clearly represents how the group experience leads to more invites, groups, and users, driving further growth. It’s easy to understand and visually aligns with the concept of a perpetual cycle, which is key to communicating the scalable nature of their model. The minimalistic design keeps the focus on the flywheel concept, ensuring the viewer isn’t distracted by unnecessary elements. That said, the slide could benefit from additional branding or color elements to make it more eye-catching and cohesive with the rest of the presentation. While simplicity is appreciated, the slide feels a bit sparse, lacking visual engagement beyond the core diagram. Incorporating some color or brand elements could reinforce the company’s identity and keep the audience visually interested. Overall, the slide gets its main point across effectively, but a touch more creativity in design would enhance its impact.</p> <br> <hr> <h2>Exponential Growth at $0 CAC </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/6ec85fcf-7e63-4dbc-f29a-c044d868cf00/public" alt="Exponential Growth at $0 CAC slide screenshot"> <br> <p> This slide nicely illustrates a compelling story about Splitwise’s growth potential. The emphasis on achieving exponential growth with a $0 Customer Acquisition Cost (CAC) is a strong statement that is sure to catch the attention of investors. The bullet points are clear and straightforward, breaking down the core aspects of how this growth is achieved, through user-driven expansion and high retention. This no-frills presentation effectively communicates the cost-efficiency and viral nature of Splitwise’s growth model. However, the slide could use more visual elements to make it more engaging. While the text is clear and informative, additional graphics or diagrams might help to visually illustrate the growth process. The colorful design at the bottom serves well for branding consistency, but it might not be sufficient to fully capture the audience’s interest. More branding elements or subtle visuals could enhance understanding and retention of the information presented. Overall, the slide does an excellent job communicating essential information, but a bit more creativity in design could elevate its impact.</p> <br> <hr> <h2>People Deepen Their Engagement with Splitwise Over Time </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/1a335ce0-0271-4656-21fd-309624274000/public" alt="People Deepen Their Engagement with Splitwise Over Time slide screenshot"> <br> <p> This slide does a solid job of explaining how user engagement grows over time with Splitwise. The bullet points are clear, effectively outlining how network effects make the app more valuable as more people use it. By highlighting increased retention through multiple group usage, it provides insight into why users stick around. The information is concise and to the point, making it easy for viewers to grasp the key messages quickly. However, the slide could be more visually appealing. While the text is informative, adding visuals like charts or infographics could better illustrate the engagement growth, making the data more dynamic and impactful. The slide also lacks strong branding elements beyond the bottom design, which might help tie it more cohesively to the rest of the presentation. A bit of color or graphical emphasis could make the slide more engaging, capturing the audience’s attention more effectively. Overall, the slide communicates important points clearly, but could benefit from additional visual interest to enhance its presentation.</p> <br> <hr> <h2>Where Are We Going? </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/3dd0da0b-a4ab-463e-046b-286b468a1b00/public" alt="Where Are We Going? slide screenshot"> <br> <p> This slide acts as a perfect segue, grabbing attention with its thought-provoking question. It's a clever way to transition into the next part of the presentation, likely about future plans or strategy. The background is consistent with the overall branding, using a calming green shade, which aligns with Splitwise's identity and evokes a sense of stability and trust. The simplicity of the slide ensures that the message is clear, leaving no room for distraction. However, its minimalist nature might feel too bare or abstract for some viewers. Adding a subtle visual element or a hint of what’s coming next could hook the audience even more effectively. While the question is intriguing, connecting it visually to the theme of growth or innovation might enhance engagement. Overall, this slide works well as a pause or reset in the flow of the presentation, inviting the audience to think and focus on what’s to come. A bit more creative touch could make it even more memorable, but it does its job in keeping the presentation's momentum going.</p> <br> <hr> <h2>One Global Platform for Interpersonal Finance </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/ec0791ad-2161-49ee-86a6-19659975ba00/public" alt="One Global Platform for Interpersonal Finance slide screenshot"> <br> <p> This slide effectively communicates Splitwise's ambitious vision and strategic goals. The headline is clear and aspirational, setting a tone for global expansion. The bullet points succinctly outline key growth strategies: expanding the user base, enhancing features for a global audience, and building partnerships. This straight-to-the-point approach makes it easy for the audience to understand the company's future direction and core strategies. While the slide delivers clear information, it could benefit from more visual elements. Adding icons or graphics to represent each strategy might make the slide more engaging and memorable. The minimalistic design can be powerful, but in this case, it verges on being too plain. A touch more creativity or branding elements could amplify the impact of the message and keep the audience visually interested. Overall, the slide is effective in outlining Splitwise's goals, but incorporating more dynamic visuals could elevate its presentation.</p> <br> <hr> <h2>Cofounding Team </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/9efd9898-fdcc-45bd-494d-2241ca0b6300/public" alt="Cofounding Team slide screenshot"> <br> <p> This slide does a great job of introducing the cofounding team behind Splitwise. It's clear and straightforward with a good balance of text and visuals. Featuring the founders' photos along with their names and roles adds a personal touch, allowing the audience to connect with the people driving the company. The inclusion of brief but relevant biographical details, such as educational background and notable achievements, helps establish the credibility and expertise of each team member. One possible improvement could be the inclusion of more branding elements to keep consistency across the presentation. While the slide is clean, integrating more of the company’s visual identity could make it more engaging. The design at the bottom does tie the slide to the rest of the deck, but a touch of color or a logo next to each name might boost visual interest. Overall, this slide succeeds in presenting key team members effectively and highlights the depth of expertise behind Splitwise. It’s a well-constructed introduction to who is steering the ship, but a little more emphasis on branding could strengthen its impact.</p> <br> <hr>
