Orange Pitch Deck

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<h2>Cover </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/369ecd6a-0490-4304-74af-4d7529527400/public" alt="Cover slide of the pitch deck"> This is the cover slide of the pitch deck for "Orange," a company offering an affordable electric vehicle (EV) charging solution for multi-unit properties. Its goal is to immediately introduce the company’s brand, core offering, and audience while setting the visual tone for the rest of the presentation. The message is clear and effective at a glance. With its bold minimalist design, the slide effectively balances branding and visuals. The orange logo grabs attention, and the pairing of the vibrant tree and EV charging visual makes the concept tangible, hinting at clean energy and accessibility. The tagline, “An affordable electric vehicle charging solution for multi-unit properties,” is concise and explicitly defines the company’s value proposition. Additionally, the inclusion of key details—such as the presenter’s name, funding stage, date, and website—provides essential context for the audience and signals professionalism. One notable accomplishment of this slide is its clean, modern aesthetic. The black background creates a sleek contrast, making the orange and green colors pop and heightening the professional appearance of the pitch deck slide. However, the slide could slightly improve with a more prominent logo size or higher placement for enhanced brand memorability. A secondary visual element, like an icon or linear graphic representing energy flow, might also add dynamism without overcomplicating the design. Overall, this cover slide is highly effective in making a memorable first impression and setting the stage for the rest of the pitch. It’s clean, straightforward, and visually appealing—a strong start for any startup fundraising deck. <hr> <h2>Problem/Business Opportunity </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/1234420a-a481-472f-195d-13406a3c6600/public" alt="Problem/Business Opportunity slide screenshot" loading="eager"> This slide effectively communicates the complexity of installing, scaling, and managing electric vehicle (EV) charging infrastructure at multi-unit properties. By presenting a visually compelling and well-branded visual—a parking garage featuring modern EVs and Orange’s logo prominently displayed—this startup immediately highlights the relevance and setting for their solution. The layout of the slide balances visuals and text nicely. The bold, high-resolution background image acts as a scene-setter and captures attention immediately. The text overlay is crisp and easy to read, with strategic use of contrasting colors (white and green) to emphasize keywords like "electric vehicle charging," making the message instantly clear. Furthermore, the inclusion of the company's branding in the image ties the slide cohesively to the rest of the pitch deck. Potential improvements are minor but could further sharpen the impact. For example, incorporating a brief statistic supporting the claim of complexity—such as the growth in EV ownership or the infrastructure gap in multi-unit properties—might provide more tangible weight to the problem statement. Additionally, while the layout is clean, repositioning the text slightly higher could place more focus on Orange’s branding, which feels somewhat secondary. Overall, this slide does an excellent job of identifying the problem in an accessible, visually engaging way while staying on-brand, making it an impactful foundational piece of this pitch deck. <hr> <h2>Problem/Business Opportunity </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/7857083f-8bbe-4f2c-4adc-206c6379d000/public" alt="Problem/Business Opportunity slide screenshot" loading="eager"> This slide highlights the challenges with existing EV charging solutions, focusing on how they are becoming mandatory for new construction while remaining costly and capacity-limited in terms of scalability. The message is clear and easy to grasp at a glance. The headline immediately sets the stage, while the bullet points succinctly communicate key pain points: the increasing requirement for EV chargers in new builds and the financial and structural limitations of current options. The inclusion of a relevant image—a real-world parking space with visible chargers—solidifies the slide's focus and adds context, helping the audience visualize the problem. The use of color for emphasis (e.g., orange for "charging" and blue for "required for new construction") is effective, drawing attention to critical phrases without overwhelming the viewer. One minor improvement could be incorporating an icon or visual cue alongside the bullet points to enhance engagement and further reduce the text's perceived density. Additionally, the presentation could benefit from subtly including the company’s logo in one corner of the slide to reinforce branding. Overall, this is a strong slide that effectively combines clarity with clean design to frame the problem in a way that resonates with the audience in a pitch deck setting. Within the deck's structure, this slide serves as the foundation by identifying the problem or business opportunity, laying the groundwork for the solution to be presented in subsequent slides. This is a crucial component in the narrative arc of the pitch, as it establishes the context and urgency for the innovation the company proposes. <hr> <h2>Market Validation </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/5d747177-22ad-4faa-ef4b-5a1e73a44700/public" alt="Market Validation slide screenshot" loading="eager"> This slide communicates that electric vehicle (EV) sales are growing at a pace far exceeding the capacity of properties to install EV charging infrastructure, highlighting the pressing need for solutions like Orange's offering. The slide does a great job of conveying the message at a glance. The headline effectively sets the context for the chart, and the visual representation of EV growth is both clear and engaging. The projected growth in EV sales is underscored by a straightforward bar graph, which shows a sharp increase in adoption over time. The callout noting that EVs will account for 35% of all vehicles by a certain year provides striking market validation, making the potential demand for EV charging infrastructure undeniable. Design choices also reinforce the message: the use of bright green for the bars draws the eye immediately, and the black background ensures the graph and text are highly legible. The slide includes Orange's branding subtly at the bottom left, maintaining consistency without overwhelming the primary content. One small area for improvement could be the integration of slightly more data context, perhaps adding a note about the broader market (e.g., regions most impacted) or showing how this growth outpaces charging capacity. Additionally, a touch of interactivity or an icon to represent EVs could add even more visual interest without cluttering the design. Overall, it's a strong and persuasive slide for market validation in a startup pitch deck. <hr> <h2>Market Size/TAM </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/e80e2a22-cd26-465d-81bf-30b2e400eb00/public" alt="Market Size/TAM slide screenshot" loading="eager"> Solving Multi-Family EV Charging US Market Opportunity This slide conveys the total addressable market (TAM) for the multi-family EV charging solution, setting the opportunity at a striking $8.4 billion. By blending a clean Venn diagram with specific financial and market data, it highlights how Orange can profit from rising demand for EV charging in multi-unit housing. The slide’s message is clear, with the $8.4B TAM figure in bold green immediately catching the eye. The Venn diagram is an effective visual tool, dividing the market into segments such as total vehicles, projected electric vehicles by 2032, and multi-family residents. The color-coded circles make it easy to follow, while the text aligns well alongside the diagram, delivering key assumptions about hardware sales, recurring revenue, and market adoption. Branding is subtly reinforced with the use of the Orange logo and color scheme in one of the diagram circles, which nicely ties everything together. However, the slide is a bit busy, with dense text on both sides of the diagram. This could be streamlined by summarizing key points and moving in-depth assumptions to a follow-up appendix slide for investors who crave details. Additionally, using icons or simpler language might enhance accessibility for audiences less familiar with the financial specifics of a TAM analysis. Overall, this is a well-designed slide, balancing strong data storytelling with visual appeal, and it supports the startup’s market sizing effectively. Small refinements would make it even more succinct without compromising its impact. <hr> <h2>How does it work? </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/ba8dad6c-9bd0-4e19-e19c-74c759b3e700/public" alt="How does it work? slide screenshot" loading="eager"> Orange’s solution slide explains how their scalable and affordable EV charging infrastructure functions, breaking down the process into four clear steps supported by a visual flow. The slide does a great job of balancing visuals and text, making it easy to understand at a glance. The visual depiction of Orange’s ecosystem—including EV drivers, property managers, clean energy sourcing, and payment processing—is both engaging and informative. The numbered steps provide a logical flow, guiding the viewer through the operational process. Additionally, the inclusion of smartphones displaying the app interface adds a nice touch of specificity, giving the audience a tangible sense of how the user experience works. The black background ensures the colorful visuals and text stand out sharply, adding to the overall readability and clean design. One potential improvement might be to simplify the visual layout slightly to reduce any minor clutter, such as consolidating scattered symbols or consolidating text within visual groupings. While the concepts are well-represented, further integrating the visuals into a step-by-step flowchart format might make the process even clearer. Likewise, adding a brief tagline or headline that reinforces how Orange stands apart, such as "Optimized for scalability and user ease," could subtly reinforce the pitch. Overall, this is a compelling slide showcasing Orange’s innovative approach to EV charging infrastructure in an easy-to-grasp, visually appealing format. <hr> <h2>Product </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/db427f6e-76e7-411e-7de5-6b5f5ee73f00/public" alt="Product slide screenshot" loading="eager"> This slide outlines the hardware and software solutions offered by Orange, focusing on the value proposition for property owners and EV drivers while showcasing the revenue model. The slide does a commendable job highlighting the key features of Orange’s product offering. It’s clear at a glance that Orange caters to both property owners, through outlet installation, and EV drivers, through its mobile app and energy margin model. The design is clean, with easy-to-follow sections that separate the audiences: property owners are addressed on the left, while EV drivers are on the right. The use of bold visuals, such as the orange outlet and screenshots of the app, helps create a sense of professionalism and reinforces the branding. The financial details, like the $400 installation cost and the $240 annual revenue per user, provide immediate insight into the pricing and revenue model, giving prospective investors a concrete understanding of the business opportunity. However, the slide feels slightly text-heavy in places, particularly in explaining concepts like the margin per driver. Adding icons or visual elements to represent key points (such as a dollar sign for pricing or a plug for outlet installation) could help break up the text and improve readability. Additionally, including a brief explanation of what sets Orange apart from competitors in hardware and software could strengthen the slide’s impact. Overall, it’s a solid pitch deck slide that effectively communicates the core product and revenue streams while leaving room for visual refinement. <hr> <h2>Features </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/d1e1cdcd-472e-4cec-f3d6-341f7be02000/public" alt="Features slide screenshot" loading="eager"> This slide presents the technical specifications of the Orange Outlet, showcasing two models—Outlet 520 and Outlet 620—along with their performance capabilities and connectivity features. The slide excels in presenting technical details in a clean, easy-to-read format. The side-by-side comparison of the two outlet models is visually intuitive, allowing viewers to immediately identify the key differences (e.g., voltage, energy output, and charging speed). The design is simple yet effective, with clear headings, straightforward descriptions, and consistent formatting. The use of images of the outlets reinforces branding and adds a professional touch, making the pitch deck slide both informative and visually appealing. That said, while the text is concise, some terms like "Miles Added Per Hour" might benefit from a brief explanation for clarity, as not all viewers may be familiar with these metrics. Additionally, incorporating small icons or symbols (e.g., a lightning bolt for energy or Wi-Fi signal for connectivity) could make the content more visually engaging and help reduce cognitive load. Lastly, it might be helpful to include a brief statement highlighting how these technical specifications advantage Orange’s product over competitors in the market to add context. Overall, the slide strikes a great balance between providing detailed product information and maintaining a clean design, with small tweaks that could take its visual storytelling to the next level. This slide is part of the Product Section in the pitch deck, which typically follows the Problem/Solution narrative and aims to showcase the uniqueness of the product. In this context, the slide helps enhance understanding of how Orange's offerings stand out in the competitive landscape <hr> <h2>Features </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/6f4757de-a9ed-44d6-839b-772345596300/public" alt="Features slide screenshot" loading="eager"> This slide highlights how Orange caters to user needs, emphasizing efficiency, cost savings, and reduced maintenance from its charging solutions. The slide does a strong job of presenting its points clearly and concisely. The three bullet points effectively communicate key benefits to users and property owners, such as the fast recharge time for daily commutes, the significant reduction in installation costs, and the innovative removal of cables, which minimizes maintenance issues. The use of bold and colored text (e.g., "50 miles," "3.3 hours," and "60%") draws attention to critical data points, making it easy for viewers to grasp the value proposition at a glance. The inclusion of the charging interface visual, complete with a sleek red car and app-style overlay, adds polish to the slide and makes the benefits feel tangible and relatable. However, the slide could benefit from slightly better alignment between the text and the visual on the right. While the charging interface graphic is appealing, tying it more explicitly to the bullet points—such as labeling it with relevant terms like "3.3 hours" or "117 mi range"—would make the connection clearer. Additionally, the slide might feel more dynamic if icons or small illustrations complement each bullet point to add visual variety and enhance the message’s clarity. Overall, this is a focused and well-designed pitch deck slide that effectively communicates Orange’s standout features and resonates with both consumers and property owners. A few slight adjustments could make it even more engaging and cohesive. <hr> <h2>Unit Economics </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/b3f3282d-2233-4e9b-7be0-8d4fc55e3200/public" alt="Unit Economics slide screenshot" loading="eager"> This slide demonstrates how Orange’s solution delivers superior ROI for properties compared to competitors by showcasing a cost analysis over a 10-year period. The slide effectively breaks down the financial benefits of Orange’s solution, highlighting its lower installation costs, operational expenses, and faster breakeven timeframe (5 years compared to 33–36 years for competitors). The tabular format is easy to follow, with well-organized columns comparing Orange to two other providers. Additionally, the use of color—a striking green for Orange’s positive ROI and red for competitors’ losses—draws attention to the critical differentiating factors. The concise statement to the right, “Orange promotes profits,” reinforces the key takeaway without overwhelming the viewer. However, the slide feels slightly crowded, with a lot of numerical details crammed into one table. Adding some visual elements, such as simple bar charts or graphs, could help illustrate the financial advantages more dynamically, reducing the reliance on raw numbers. Additionally, while the slide makes Orange’s superior ROI clear, it could further strengthen its position by briefly mentioning why Orange’s costs are so much lower than competitors (e.g., innovative design, streamlined installations). This would add more context to the impressive figures. Overall, this is a compelling pitch deck slide that does a great job of communicating Orange’s financial value. With minor design improvements, it could enhance its visual storytelling for even stronger investor impact. <hr> <h2>Business Model </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/56ab1315-200e-4e48-2d5b-19e4f492e500/public" alt="Business Model slide screenshot" loading="eager"> This slide lays out Orange's hybrid business model, combining hardware sales, SaaS fees, and a percentage of energy revenue, while also detailing revenue streams, profit margin, and key financial metrics such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV). The slide is well-executed in delivering a detailed snapshot of Orange's earning potential and business mechanics. The structure is clean, with a clearly defined revenue breakdown that outlines unit costs, quantities, and totals. The inclusion of key metrics like profit margin (77%), CAC, and LTV helps drive home the financial viability of the business model. Additionally, the real-world photo of a multi-unit property anchors the presentation in its target market, adding visual context to the slide’s financial details. This combination of narrative and data makes the pitch deck slide engaging and easy to follow. However, the slide could do a better job of tying the financial figures to the underlying narrative of why Orange’s approach is innovative. For example, adding a short explanatory line under the revenue table about how Orange's model compares to traditional or competing charging solutions could provide more context. Also, some lighter design tweaks, such as highlighting the "Total Yearly Revenue" and "LTV:CAC Ratio" with a different color or bold font, could further emphasize these standout metrics. Overall, this is a polished and well-structured pitch deck slide that effectively explains Orange’s business model and revenue potential while offering room for minor improvements in visual engagement and storytelling. <hr> <h2>Financial Projections </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/30cea9ff-5942-4579-0d8b-f6930f86cd00/public" alt="Financial Projections slide screenshot" loading="eager"> This slide illustrates Orange’s projected cash flow, highlighting both total revenue and net income (EBITDA) for 10,000 installations over time. The slide is visually straightforward and easy to digest at a glance, with the two key metrics—total revenue and net income—represented as distinct, color-coded areas on the graph. The contrast between the green and orange sections makes it easy to track the growth trajectory of each parameter, while the timeline along the x-axis provides a clear sense of progression. The upward trend effectively communicates the financial viability and potential scalability of the business, making it appealing to potential investors. That said, the slide may benefit from a small legend or label on the chart explaining the sharp decline in net income early on. While the graph is visually clean, adding a brief bullet point or annotation could help address any questions about this initial dip and provide more context. Additionally, incorporating a short subtitle beneath the chart summarizing the financial takeaway (e.g., "Projected profitability by July 2023") would reinforce the slide’s main message. Overall, this is a well-executed pitch deck slide with great visual storytelling, and with a couple of contextual additions, it could enhance its clarity and effectiveness even further. <hr> <h2>Audience/Target Customer </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/0d9542a0-b391-4471-a875-9bf8419e1700/public" alt="Audience/Target Customer slide screenshot" loading="eager"> This slide highlights the key target audience for Orange—apartment complexes—and emphasizes the company's role in providing EV charging solutions to both new construction and existing properties through B2B sales. The slide is clear and concise, with a well-structured layout that balances text and visuals effectively. By listing notable existing clients, such as AvalonBay Communities and Greystar, the slide adds credibility and validates that Orange has traction in its target market. The contextual point about emerging regulations requiring EV charging for new construction effectively underscores the growing demand for Orange's solutions, making the business opportunity more compelling. The inclusion of black-and-white client logos keeps the design professional and draws attention to the caliber of partners without overwhelming the viewer. One suggestion for improvement would be to make the value proposition more explicit. While the slide explains who the customers are, it could briefly highlight why they choose Orange (e.g., affordability, ease of scaling, or sustainability benefits). Additionally, while the logo placement is effective, using color logos (perhaps in muted tones) could create better contrast against the black background, making the brand partnerships stand out even more. Overall, this is a well-designed pitch deck slide that communicates the target audience and market relevance effectively. A few small tweaks could enhance the slide’s overall impact and make the message even more compelling to potential investors. <hr> <h2>Team </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/24fb170f-d458-4928-d162-ccee0ca04f00/public" alt="Team slide screenshot" loading="eager"> This slide showcases the founding team behind Orange, emphasizing their extensive experience and expertise in relevant industries, positioning them as the ideal leaders to build a national EV charging business. The layout is efficient, providing clear headshots, titles, and concise descriptions of each team member’s qualifications. Key affiliations with notable companies like Tesla, EverCharge, and SemaConnect lend credibility and highlight each individual’s achievements. The design strikes a good balance between professional branding and readability, and the tagline, “The experience needed to build a national charging business,” effectively underscores the team’s capability. The use of company logos beneath each description is a smart visual touch that gives weight to the team’s credentials and helps viewers quickly associate them with industry leaders. While the information provided is compelling, the slide could be slightly overwhelming at first glance due to the amount of text. Condensing some of the descriptions into bullet points might help simplify the message without losing key information. Additionally, including a brief collective statement about how these diverse skill sets work together to achieve Orange’s objectives could strengthen the narrative around team synergy. All in all, this is a well-executed team slide that instills confidence in investors and effectively communicates the depth of expertise driving the company’s vision. A few refinements could make it even more polished and impactful. <hr> <h2>Team </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/99d975d3-4739-4383-fcf1-23b2d17e3600/public" alt="Team slide screenshot" loading="eager"> This slide introduces the seasoned team of advisors backing Orange, highlighting their impressive backgrounds and expertise in EV technology, clean energy, and related industries. The slide immediately positions Orange as a credible and promising venture by showcasing the involvement of individuals like Martin Eberhard and Marc Tarpenning, who co-founded Tesla, and other leaders in the EV and clean energy space. The layout is clear, with each advisor’s photo, name, and key achievements displayed in an easy-to-follow sequence. The inclusion of logos (e.g., Tesla) strengthens the connection between these advisors and their industry influence, making this pitch deck slide visually engaging and informative. Notable achievements, such as Sven Thesen’s Nobel Prize affiliation and Mike Harrigan’s experience in B2B battery sales, add significant clout. On the constructive side, the text under each advisor's name, although insightful, could benefit from slightly more brevity or consistent phrasing to maintain a uniform tone. In addition, the use of hexagonal frames for the photos is unique but a bit unconventional—circular frames might lend a sleeker and more modern design feel. Lastly, a brief header or tagline emphasizing the collective expertise of the team (e.g., “Leaders Who Shaped the EV Industry”) could enhance the narrative impact. Overall, this slide does a solid job of building confidence in the team’s depth of experience and credibility. With a few small refinements, it could become even more visually striking and polished. <hr> <h2>The Ask </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/092984c0-4e4a-4aa2-9518-194cf39af800/public" alt="The Ask slide screenshot" loading="eager"> This slide outlines Orange’s $2 million funding goal and highlights specific ways the funds will be utilized to scale the company and meet growing demand. The slide is clear and well-organized, making the ask immediately evident with the bold “Raising $2M” headline. Beneath the heading, the slide uses four evenly spaced boxes to outline the allocation of funds in a concise, visually appealing way. Each box contains a specific objective—such as deploying 5,000 units to generate a $1.4M ARR, growing the team, expanding supply chain capabilities, and forming partnerships with major multi-family property companies. The inclusion of simple yet effective icons in a bright orange hue adds a visual layer that enhances the readability and breaks up the text. While the layout is effective overall, the slide could benefit from a slightly stronger emphasis on the return for investors. Including a brief note about expected revenue growth or project timelines for ROI would strengthen the case for funding. Additionally, the text in the lower half of the four boxes, while informative, feels slightly dense and could be further simplified for quicker readability during a pitch. For example, short bullet points could replace the full sentences to streamline the content. In the context of the pitch deck, this slide serves as the crucial 'Ask' section, following the setup of the problem, presentation of the solution, and demonstration of market opportunity. Overall, the slide communicates the fundraising ask effectively, balancing visuals and text while maintaining clarity. A few minor adjustments—such as briefly highlighting investor benefits—could elevate the overall impact in an investor presentation. <hr> <h2>Other </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/3d49e33f-3b14-4dcd-b35e-158ce9f6d100/public" alt="Other slide screenshot" loading="eager"> This closing slide serves as a final touchpoint, giving viewers the company’s branding, main contact information, and a sincere "Thank You" to leave a positive impression. The design is polished and to the point, with the orange logo prominently featured at the top, combining professionalism and brand reinforcement. By including the contact details for Nicholas Johnson, along with an email address and phone number, the slide ensures that potential investors or interested parties can easily follow up, which is crucial for any pitch deck. The minimalist approach—using a dark background with orange and white text—enhances clarity and keeps the slide clean and elegant. One area for slight improvement could be to integrate a call-to-action or a tagline that encapsulates Orange's mission, reminding viewers why they should engage further. For instance, a brief phrase like “Let’s shape the future of EV charging together” could add a motivational closing to the presentation. Additionally, while the "Thank You" is effective, incorporating an invitation to connect (e.g., “Reach out to discuss how we can collaborate!”) might make the slide feel even more personal and engaging. Overall, this is a simple yet effective pitch deck slide. It delivers what’s needed without overcomplicating the message, making it a strong conclusion to a well-rounded deck. <hr> <h2>Other </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/5819cd11-6374-41d3-2c02-4c09801f4700/public" alt="Other slide screenshot" loading="eager"> This slide serves as a simple divider or placeholder that marks the beginning of the appendix section in Orange's pitch deck. The design is minimalistic and clean, with the Orange logo prominently displayed against a black background, maintaining consistent branding across the deck. The bold orange color in the logo and the "Appendix" label ensures the slide is visually cohesive with the rest of the presentation. Its simplicity ensures clarity—viewers instantly recognize its purpose without distraction. As a divider slide, it plays an important role in visually segmenting the pitch deck while maintaining a professional tone. While the slide fulfills its purpose effectively, there’s room for minor enhancements to make it even stronger. For instance, incorporating a subtle visual cue or tagline (e.g., “Additional Insights for Orange’s Growth”) beneath the “Appendix” label could provide a touch of context and make the transition smoother. Moreover, a small pattern, gradient, or background design relating to the brand’s theme could add subtle visual interest without compromising the clean aesthetic. Overall, the slide serves its purpose well as a simple appendix separator, reflecting Orange’s brand identity. With a few light design tweaks, it could also contribute more effectively to the visual storytelling of the pitch deck. <hr> <h2>Product Screenshots/Demo </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/772a500f-f336-4849-9c4d-8a01599d6e00/public" alt="Product Screenshots/Demo slide screenshot" loading="eager"> This slide offers a visual showcase of Orange’s product installed in real-world settings, emphasizing the company’s traction with 24 properties and counting. The slide is visually appealing, with the three side-by-side photos capturing the outlet installations in various environments. These images give potential investors a tangible sense of the product’s design, versatility, and functionality. Additionally, the concise headline, "Images of some of our Installs," paired with the subtext about 24 properties, provides a clear and immediate message that highlights Orange’s growing adoption in the market. It’s simple, straightforward, and visually impactful—precisely what a product demonstration slide should aim for. That said, there’s a small opportunity to elevate the slide further. Including brief text captions below each photo to describe the installation environment (e.g., “Residential outdoor setup” or “Indoor parking structure”) would offer more context and communicate the product's adaptability. Additionally, adding a few key benefits of the outlets—such as ease of installation or cost-effectiveness—could reinforce the value proposition without cluttering the slide. Overall, this is a strong pitch deck slide that uses visual storytelling effectively. A minor enhancement with contextual captions or value highlights would make it even more compelling. <hr> <h2>Financial Projections </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/8d07229c-ef2f-4a8f-acd7-3d6ce4193600/public" alt="Financial Projections slide screenshot" loading="eager"> This slide offers a clear view of Orange’s financial outlook from 2022 through 2024, including key figures like bookings, gross margins, operating expenses, and units deployed. The layout does a solid job presenting the relevant numbers in a table format that is easy to follow and direct. The segmented breakdowns, such as gross margin percentages (GM%), bookings, and headcount, give investors a detailed understanding of projected growth and scalability. The separation of rows for financial performance metrics (e.g., net income) and operational factors (e.g., units deployed, headcount) helps keep the information organized and digestible for the audience. The conservative projection of $17.5M in bookings by 2024 underscores strong growth potential, offering reassurance to potential investors. While the slide accomplishes its goal of projecting financial performance, adding a small visualization like a line graph or bar chart could bring the projections to life and make trends (such as revenue growth and margin improvements) easier to grasp at a glance. Another possible improvement would be to highlight key milestones or inflection points to reinforce why these numbers matter. For instance, indicating when profitability might be reached or when the company is expected to significantly scale could create additional excitement. All in all, this is an effective pitch deck slide that provides a wealth of critical data in a compact and organized manner. A touch of visual storytelling could make it even stronger and more engaging. <hr> <h2>Other </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/b9e69f9b-8ecb-476d-f555-abb8044c7000/public" alt="Other slide screenshot" loading="eager"> This slide provides a comprehensive list of sources backing the data and insights presented throughout the pitch deck, reinforcing the credibility of the company’s research and claims. The slide is clear and well-structured, with each source neatly numbered and hyperlinked for easy reference. The use of a black background with white and orange text fits seamlessly with the overall branding of the deck, while the clean, minimalist layout prevents the information from feeling overwhelming. Including external sources ensures transparency, which can be comforting to investors who want to verify the data and projections presented in the deck. That said, the slide could benefit from a bit more visual hierarchy to direct attention to highly significant sources. For example, bolding key phrases or categorizing the list (e.g., “Market Research,” “Technical Data,” “Incentives & Funding”) might make the information easier to process at a glance. Additionally, including a brief statement at the top to emphasize the use of credible, data-driven sources would reinforce the company’s professionalism and meticulous preparation. Overall, this slide is functional and adds legitimacy to the pitch deck. A small amount of visual enhancement could make it even more engaging without losing its primary purpose of providing a transparent list of references. <hr> <h2>Financial Projections </h2> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/06ff7d2a-30d8-4c18-a8b6-9691ae914d00/public" alt="Financial Projections slide screenshot" loading="eager"> This slide outlines Orange’s headcount projections by department through the years 2022 to 2024, showcasing the company’s growth plans and operational scaling. The slide’s layout is simple and straightforward, which makes it easy for viewers to grasp the projected growth at a glance. By listing the headcount for each department—engineering, sales, marketing, operations, and general administration—it provides a clear vision for how Orange plans to scale its team to meet future demand. The total figures at the bottom row effectively summarize the expansion from 8 employees in 2022 to 94 by 2024, underscoring rapid growth and a strong focus on sales and engineering, which are the largest contributors. While the slide serves its purpose well, adding a small visual element—such as a stacked bar chart or line graph showing growth in total headcount over time—could make the presentation more dynamic. Additionally, a short note highlighting why certain departments (like sales) will see significant growth could provide useful context for potential investors. For example, emphasizing how increased sales staff supports aggressive revenue targets would link the projections to the broader strategy. Overall, this is a solid, no-frills pitch deck slide that communicates the necessary details effectively. With minor enhancements to visual storytelling and contextual explanations, it could become even more engaging and memorable for the audience. <hr>

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