<h2>Cover </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/149c9285-0aa2-40c3-a965-d85b9cccef00/public" alt="Cover slide screenshot"> <br> <p> The slide does a great job of immediately grabbing attention with its clear, bold statement: "Next level FP&A." This conciseness is effective, quickly conveying the slide's focus – finance processes and analytics. The background in varying shades of blue creates a calming yet professional ambiance, making the text pop. Including branding elements like the Helu logo and the website URL ensures that the brand is front and center, which is crucial for retention and recognition. Visually, the slide balances images and text well. The mockup of the Helu platform subtly placed on the right not only adds a tech-savvy touch but also gives viewers a sneak peek into the product. This is a clever way of integrating visuals without overcrowding. Additionally, the curated set of logos from reputed publications at the bottom serves as a subtle endorsement, boosting credibility. However, while the slide achieves clarity, it could benefit from a bit more visual engagement. More dynamic visuals could enhance the appeal, drawing viewers further into Helu's narrative. But overall, the slide effectively sets the tone, offering just enough information to pique interest while maintaining a neat layout that's easy on the eyes.</p> <br> <hr> <h2>Problem/Business Opportunity </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/5fcd9d3d-5ef8-49d1-11b4-d943deb83600/public" alt="Problem/Business Opportunity slide screenshot"> <br> <p> This slide effectively highlights Helu's lucrative opportunity within the DACH region by clearly stating the potential market space. The headline is crisp and direct, setting the stage for how Helu aims to position itself for CFOs, akin to how Personio serves the HR industry. The text is straightforward, avoiding any unnecessary jargon, which makes it easy to digest even for those unfamiliar with the specifics of the market. The use of visuals is a commendable aspect of the slide. The icons above each segment not only break the text but also provide helpful, quick-to-understand visuals that complement the points being made. This touch ensures the slide isn’t overcrowded, maintaining a clean and professional appearance that aligns with Helu's brand identity. The subtle Helu logo in the corner further enhances the brand presence without overwhelming the content. However, while the slide succeeds in clarity, it might benefit from a little more storytelling to engage the audience emotionally. Perhaps a brief anecdote or statistic showcasing real-world applications or success stories could add depth. Overall, the slide admirably conveys Helu's market vision and potential to prospective investors with clarity and style.</p> <br> <hr> <h2>Problem/Business Opportunity </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/eafbeace-86d8-49c3-4312-6385d399ee00/public" alt="Problem/Business Opportunity slide screenshot"> <br> <p> This slide effectively captures the pain points faced by CFOs, emphasizing the challenges of controlling, budgeting, and reporting. The message is straightforward and impactful, using simple, bold text to convey that these processes are often "costly, painful, error-prone" for SMEs. This clear communication helps the audience immediately understand the problem Helu aims to solve, making it a powerful starting point for the pitch. Visually, the slide does a good job of staying uncluttered. The dotted background with small Excel icons subtly illustrates the over-reliance on traditional tools while not distracting from the main message. The Helu logo is present, maintaining brand visibility. However, the slide could benefit from a bit more visual engagement. Perhaps a relevant infographic or a small chart could enhance the messaging by adding depth and context to the issues presented. Nonetheless, this slide effectively sets the stage for introducing a solution by clearly defining the existing problems in a sleek and professional manner.</p> <br> <hr> <h2>Solution </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/331b6c97-8c53-46e1-b5f5-d460838fc000/public" alt="Solution slide screenshot"> <br> <p> This slide does a fantastic job of showcasing Helu's solution with a visually appealing and clear approach. The headline, "Helu: good-bye excel sheets," immediately captures attention and highlights the core benefit of moving away from traditional Excel-based processes. It’s inviting and motivational, making complex finance operations seem manageable and modern through Helu’s platform. The visual representation of the Helu dashboard serves as a powerful illustration, lending authenticity and depth to what Helu offers. By integrating financial and non-financial data, budgeting and planning, and collaborative analysis and reports, these three pillars are visually and textually aligned at the bottom, making the slide easy to follow. The usage of purple tones maintains consistency with Helu's branding, providing a cohesive look that reinforces brand identity. While the slide is largely successful, there is a slight risk that the text could become lost against the visual-heavy background if not viewed in optimal conditions. A more distinct boundary or backdrop behind the text might ensure readability across various displays and lighting environments. Nevertheless, the slide effectively communicates Helu's offerings in a polished, visually engaging manner that’s sure to resonate with potential users and investors.</p> <br> <hr> <h2>Secret Sauce </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/8a351122-e426-4b96-b819-c28e4b22ea00/public" alt="Secret Sauce slide screenshot"> <br> <p> This slide does a great job of illustrating what makes Helu unique in the competitive financial management space. The headline immediately communicates the message, framing Helu as a flexible and innovative solution. It's clear that Helu wants to stand out with its ability to transform bookings-level data into insightful financial reports, and this slide showcases that ambition effectively. Visually, the slide includes a good mix of text and images. The process flow diagram is straightforward, breaking down Helu's capabilities into digestible segments: Source System, Journal Entries, Helu’s Magic, and the resulting smart financial data. This pathway gives viewers a clear understanding of Helu's functionality, making the complex process seem easy and approachable. The subtle placement of the Helu logo maintains brand consistency, embedded naturally within the design. However, the slide could be enhanced with slightly more visual diversity. While the elements are clear, a bit more dynamic imagery or perhaps a customer use case could add more life and context. Overall, it’s well-structured, but a touch more visual engagement could make the slide even more compelling. Nonetheless, it does a solid job of demystifying Helu's process and emphasizing its standout qualities.</p> <br> <hr> <h2>How does it work? </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/1f0c41f6-dc04-4cba-9b81-1d721ffe7b00/public" alt="How does it work? slide screenshot"> <br> <p> This slide does a great job of explaining Helu’s core functionality—automating financial reporting. The title is engaging and straightforward, setting expectations clearly with “real-time in one step.” This simplicity is key, as it immediately communicates the efficiency Helu offers compared to traditional methods. The visuals cleverly depict the software interface, providing a real-world glimpse of how the platform looks and functions, which helps potential users envision applying the tool in their own work. The slide is well-organized, dividing the content into two main features: the Reporting Platform and the Controlling Platform. Each section is easy to follow, with bullet points highlighting key benefits like flexible account mapping and cost center analysis. The visual separation between the two sections helps in maintaining clarity, ensuring that the information doesn’t feel overcrowded. The presence of branding elements, like the Helu logo, keeps the slide visually aligned with the rest of the deck. However, there’s always room for a bit more visual flair. While the slide is clean and informative, incorporating a small infographic or flowchart could enrich understanding and break the monotony of text. Overall, it presents the functionality effectively, ensuring that anyone viewing the slide can grasp the operational benefits Helu brings to the table.</p> <br> <hr> <h2>How does it work? </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/80d13a94-c550-43cd-1d42-cef468b50500/public" alt="How does it work? slide screenshot"> <br> <p> This slide effectively lays out how Helu enhances collaborative analysis with its key features. The title, "Collaborative analysis," immediately sets a participatory tone, emphasizing teamwork in financial planning and liquidity monitoring. The slide is straightforward, displaying the platform's interfaces with clarity—a move that instantly visualizes user experience, making the product tangible rather than abstract. The dual screenshots present a neat balance of visuals, offering a direct look into both budgeting and liquidity monitoring. This split naturally guides the viewer's eye from one key function to the next, without feeling crowded. The branded Helu interface ensures the brand stays top of mind, and the accompanying text concisely details the features like tailored calculations and scenario simulations. This highlights not just what Helu can do but implicitly why these capabilities matter. However, the slide could use a touch of narrative to enhance engagement. While the visuals and text are well-balanced, a brief, relatable example or case study might bring these features to life, showing how they impact real-world business operations. Nonetheless, the slide effectively communicates the collaborative functionality of Helu, setting the stage for deeper investor intrigue or client exploration.</p> <br> <hr> <h2>Market Size/TAM </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/7a015c45-2dde-4318-c91b-8fbc19975700/public" alt="Market Size/TAM slide screenshot"> <br> <p> This slide successfully communicates the vast market opportunity for Helu by presenting a global SaaS market overview. The large, clear title highlights a "100bn B2B SaaS market," which immediately grabs attention and provides a context for the potential scope of Helu’s offerings. The inclusion of a world map visually represents geographic targets, making the data more relatable and engaging. Visually, the map is a smart choice, as it breaks down the numbers in a way that's easy to grasp at a glance. Each country’s data point is strategically placed, allowing the viewer to quickly assess market size across different regions. This balances text and visuals nicely, ensuring the slide is informative without being overwhelming. The Helu logo sits subtly in the corner, maintaining branding without distracting from the content. However, while the slide is effective, adding a brief narrative or trend insight could further engage the audience, linking these figures to Helu’s strategic goals. Also, some viewers might appreciate a bit more context on the significance of these numbers—such as a historical or projected growth trend. Overall, it effectively stakes Helu's claim in a global landscape, promising investors a piece of a substantial market pie.</p> <br> <hr> <h2>Market Validation </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/7a3d06a1-bb27-4537-a032-569cc33ff600/public" alt="Market Validation slide screenshot"> <br> <p> This slide effectively communicates the specifics of the DACH market, showcasing why Helu has a competitive edge. By breaking down complex market dynamics into digestible sections, it highlights entry barriers, market size, cultural nuances, and competitive advantages. Using bold headers and bullet points allows for a straightforward understanding of Helu’s unique positioning, balancing text and visual elements effectively. Incorporating icons next to each section helps visually categorize information, making it easier for viewers to process key points. The slide reinforces Helu’s strategic advantage by pointing out its integration capabilities and alignment with the complex accounting and tax systems unique to the DACH region. It also highlights Helu's rooted presence in DACH, enhancing credibility and resonance with the target market. Nonetheless, the slide might benefit from a little more visual variety. While the text is clear and well-structured, visual elements like charts or graphs could add another layer of engagement, inviting viewers to delve deeper into data insights at a glance. Despite this, the slide is an insightful tool that maps out Helu’s market validation, clearly articulating why the company's solutions are vital in the DACH region.</p> <br> <hr> <h2>Strategic Partnerships </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/71a1cc7c-584c-45d8-fae4-ce20322ed000/public" alt="Strategic Partnerships slide screenshot"> <br> <p> This slide cleverly highlights Helu's strategic position within the DACH region through its partnership with DATEV. The headline, "Unique position in DACH," immediately sets an assertive tone, emphasizing Helu’s competitive advantage. The visuals of the DATEV logos clearly convey the collaboration, making it obvious who Helu is aligning with without overwhelming the viewer. There’s a solid balance of text and visuals here. The map showing the spread across Germany adds a geographical context, visually grounding the numbers displayed alongside. The figures, such as the reach to tax advisors and SMEs, are clearly presented, giving viewers a quick understanding of Helu’s substantial network and potential influence. While the slide mostly succeeds, it does verge on being a touch overcrowded with data points at the bottom. Simplifying or prioritizing key figures could enhance clarity and impact. Additionally, integrating a short, captivating narrative could help highlight why these partnerships matter, potentially through a quick example or testimonial. Overall, this slide effectively demonstrates Helu’s strategic partnerships in the DACH region, reinforcing their credibility and reach within the market.</p> <br> <hr> <h2>Tech Infrastructure </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/981a4027-0b16-4ec8-68ea-abd9becca000/public" alt="Tech Infrastructure slide screenshot"> <br> <p> This slide effectively illustrates Helu's capability in automating data aggregation, emphasizing its integration with various data sources. The headline is clear and inviting, pointing out the strength of Helu’s reporting engine to work seamlessly with any dataset. The layout is nicely balanced with visuals, showing logos of compatible software like DATEV, Excel, and CRM platforms such as Salesforce. This visual representation reinforces the slide’s message by showcasing Helu's wide integration capabilities. The slide uses a clear flow with arrows pointing towards the core process of uploading data, which simplifies the understanding of how Helu integrates different datasets. The branding is subtly maintained with the Helu logo, ensuring brand recall. The clear segmentation of financial data and other data sets also helps viewers quickly grasp the categorization, underscoring Helu's flexibility. However, while the technical route is depicted well, the slide might benefit further from a touch of narrative or examples to illustrate real-world applications. This would help engage the audience by showing how businesses can leverage these integrations for improved operational efficiency. Overall, the slide successfully communicates Helu's tech infrastructure capabilities in a visually minimal and effective way that’s easy for the audience to digest.</p> <br> <hr> <h2>Audience/Target Customer </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/169d35d8-3f2a-411c-3d27-0d108d4a6100/public" alt="Audience/Target Customer slide screenshot"> <br> <p> This slide does a great job defining Helu's typical customer, making it easy for viewers to quickly understand who the platform is designed for. The use of a persona profile is very effective; it humanizes the target audience, providing a face to the metrics. The text is organized neatly into characteristics, pain points, and gains from using Helu, offering a well-rounded view of the ideal customer profile. The balance of visuals and text is commendable. The persona image adds a visual element that keeps the slide from feeling too text-heavy. The points about customer characteristics offer quick insights, while the pain points and benefits illustrate the challenges faced and how Helu can help. This structure makes the slide easy to follow and digest, keeping it straightforward without overwhelming details. On the downside, the slide is a tad text-heavy in parts, which might deter quick reading. Perhaps using bullet points or highlighting some key phrases could enhance readability and engagement. Including more branding elements might further strengthen brand recognition. Overall, this slide effectively identifies Helu's target audience, providing a clear picture of the typical customer's needs and how Helu meets those needs.</p> <br> <hr> <h2>Team </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/8e5b1a9e-2874-42c9-7723-3cfc5e191b00/public" alt="Team slide screenshot"> <br> <p> This slide does a great job highlighting Helu's impressive and diverse team. The emphasis on the international makeup, with 35 full-time employees from 12 nationalities speaking 8 languages, underscores the uniqueness and adaptability of the group. Such details are crucial for investors looking for a globally competent team. The names and roles of lead positions are clearly displayed, making it easy to understand the team structure and the key players steering Helu's success. Visually, the slide is well-organized and doesn't feel overcrowded, which is a plus. The addition of Franz Salzmann's profile, sharing his entrepreneurial background and connections with prestigious companies, enhances confidence in the leadership. Mentioning affiliations with recognizable names like NOA Technologies and former involvement with unicorn startups adds to the credibility and allure. However, while informative, the slide could benefit from a touch more branding. Including Helu’s logo within the layout could reinforce brand visibility. Additionally, incorporating a few more visuals, like team photos or infographics, could add a personal touch, making the team feel more relatable and enhancing audience engagement. Overall, the slide effectively communicates the competence and experience within Helu, supporting the company’s value proposition with an impressive team narrative.</p> <br> <hr> <h2>Competitors </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/0a599df5-01bc-419e-7d95-fad92cf21800/public" alt="Competitors slide screenshot"> <br> <p> This slide effectively showcases the great backing Helu has from notable investors and advisors. Displaying these names and logos gives immediate credibility to the company, highlighting crucial support and confidence from established figures in the industry. The combination of logos and personal profiles is visually engaging, breaking up the text and providing a straightforward layout that is easy to follow. However, the slide could benefit from a more dynamic approach. While it is packed with valuable information, it feels somewhat static. Incorporating a bit more color or additional visuals, like highlighting unique qualities of these investors and advisors, could make the content pop more. Additionally, maintaining consistent branding elements throughout the slide would enhance Helu's identity and make it more memorable to the audience. Overall, the slide succeeds in its purpose, presenting Helu as a credible and well-supported venture. By balancing the visuals and text effectively, it communicates essential information clearly, although a few enhancements could make it even more impactful.</p> <br> <hr> <h2>Cover </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/f3c93f9c-31d7-4e45-41ff-ab464de86600/public" alt="Cover slide screenshot"> <br> <p> This slide immediately captures attention with its bold and straightforward message—"Next level FP&A"—effectively setting the expectations for a modern and innovative financial planning and analysis approach. The subtitle, "Controlling. Reporting. Budgeting." succinctly outlines the core areas Helu focuses on, which is ideal for drawing in viewers without overwhelming them with information. The slide’s visual appeal is enhanced by a smart balance of text and imagery. The sleek, partial screenshot of the Helu platform subtly included on the right not only highlights technology integration but also hints at the product's user interface. This is visually engaging and provides immediate insight into what users can expect, strongly reflecting Helu's branding elements. However, while the design is clean, incorporating a few more visuals could potentially enhance the engagement factor even further. The presence of reputable media logos at the bottom adds credibility, which is a strategic touch for attracting potential investors’ interest. Overall, the slide does an excellent job in establishing an innovative and credible introduction to Helu’s offerings, setting a professional tone for the rest of the presentation.</p> <br> <hr>
