Eaze Pitch Deck

<h2>Cover </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/c79a6cdf-2182-4d8a-a319-c380f4f31e00/public" alt="Cover slide of the pitch deck"> <br> <p>This is the cover slide from Eaze’s pitch deck, immediately conveying the company’s core promise of “Cannabis On Demand.”<br><br>The simplicity and focus of the slide make the message clear at a glance. Dominated by the company’s logo, it effectively sets the tone for the pitch, blending the casual vibe of the lifestyle shown in the background with the directness of the company’s service offering. The minimalist approach, with just two main pieces of text, ensures the viewer’s attention is right where it should be—on the brand name and its promise.<br><br>Design-wise, this cover is clean and well-balanced, mixing modern visuals with a straightforward text layout. The background image, slightly muted to foreground the text, reinforces the lifestyle aspect without overwhelming the slide. Including the slogan “Cannabis On Demand” highlights the service niche succinctly.<br><br>A slight critique could be directed at ensuring the logo and text remain the focal points by potentially increasing their contrast or prominence slightly.<br><br>For even stronger impact, a suggestion might be to enhance the visibility of the brand message by either using a bolder font or incorporating a slight shadow effect to ensure it pops against the detailed background. These small tweaks could amplify the visual storytelling, making the slide even more engaging while maintaining its polished look.<br><br>As the first impression, this slide stands in the Intro Section of the deck, setting the narrative's tone and giving potential investors a snapshot of what the company is about from the onset. This strategic positioning is crucial to capture immediate attention and interest, paving the way for the subsequent slides to delve deeper into the company's offerings and market position.</p> <br> <hr> <h2>Traction </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/a918d689-2ac2-4a7a-fd95-dffbf4e70e00/public" alt="Traction slide screenshot" loading="eager"> <br> <p>This traction slide spotlights Eaze's significant stance in the cannabis market as a premier retailer in California.<br><br>The slide has been crafted to swiftly convey pivotal data points, encapsulating Eaze's performance metrics and market supremacy. The arrangement is straightforward and reader-friendly due to its logical segmentation, presenting information in manageable sections. The impactful figures, like the 5.7M+ completed deliveries and over $125M in revenue for 2020, are strategically highlighted, captivating attention and bolstering confidence in the company's triumphs.<br><br>The slide’s merits lie in its streamlined and neat design, judiciously balancing text with whitespace. This approach ensures information is accessible and non-overwhelming, a critical component for any startup's fundraising deck. Eaze’s branding is subtly reaffirmed through the use of brand colors and logo placement, firmly rooting the slide in its brand identity.<br><br>A minor enhancement could be the incorporation of simple icons alongside each metric. This addition would disrupt the textual uniformity, infusing a visual storytelling element that could resonate powerfully with a visually-inclined audience. Moreover, slightly altering the headers with a contrasting color or a bold font might enable easier differentiation between the metrics. These refinements could further amplify an already strong pitch deck slide by rendering the data portrayal more dynamic and engaging.<br><br>Positioned within the deck’s market section, this traction slide introduces the narrative of growth and sets the stage for the subsequent Go-To-Market slide. Together, these slides assert how much money is being earned and the strategies propelling that income forward. The slide rests upon the strength of hard numbers, a fundamental expectation from investors at this stage of pitching</p> <br> <hr> <h2>Traction </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/95b9fef4-e310-4077-e015-92bb1e492d00/public" alt="Traction slide screenshot" loading="eager"> <br> <p>This traction slide highlights Eaze’s robust growth metrics in 2019, emphasizing significant increases in transaction and delivery statistics over the year.<br><br></p> <p>The slide is effective in communicating these data points clearly and swiftly, thanks to well-organized graphs and concise figures. The use of bar graphs effectively visualizes growth in Gross Transaction Value and deliveries, giving viewers immediate insight into Eaze's performance. The combination of bold numbers for key metrics like $176M Gross Transaction Value and 2.0M return customer deliveries makes the strong growth narrative unmissable, catching the audience’s attention at a glance.<br><br></p> <p>Visually, the slide is well-designed, balancing color and data to avoid overcrowding. The blue accents and branding are consistent with Eaze’s identity, providing a clean look that aligns with the rest of the pitch deck. However, to enhance comprehension, incorporating a brief explanatory note or legend for the different graph segments could clarify data variations for those unfamiliar with the specifics.<br><br></p> <p>To further strengthen the slide, simplifying color usage in the graphs or introducing labels for milestones could make data interpretation even more intuitive. These small enhancements would bolster an already compelling piece of visual storytelling in Eaze’s pitch for potential investors, ensuring all data is as accessible and engaging as possible.</p> <br> <hr> <h2>Business Model </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/81ca3208-b736-4625-ddc2-b4daeac5db00/public" alt="Business Model slide screenshot" loading="eager"> <br> <p>This slide outlines Eaze’s strategic shift from a marketplace model to a vertical retail operator, highlighting the benefits of this transition.<br><br></p> <p>At first glance, the slide is straightforward and effectively communicates the company’s new direction. The side-by-side comparison between the marketplace and vertical retailer models clearly articulates the challenges and opportunities associated with each. The use of arrows to link related points helps guide the viewer’s eye, making it easy to follow the logical progression from one model to the other.<br><br></p> <p>Design-wise, the slide is clean and structured well, ensuring that the message isn't lost in clutter—a key factor in effective visual storytelling. The inclusion of icons adds a visual cue to each point, reinforcing the text without distracting from it. Eaze’s branding is subtly yet effectively maintained, with the company logo and consistent color scheme, reinforcing brand recognition throughout the pitch deck.<br><br></p> <p>To enhance clarity, incorporating a brief introductory sentence explaining why this shift is beneficial could provide additional context for those unfamiliar with the cannabis retail industry. Additionally, using color differentiation between the two models could make the contrast even sharper. These small adjustments could elevate the slide, ensuring it communicates Eaze’s business model evolution with even greater impact.<br><br></p> <br> <hr> <h2>Roadmap </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/50a00d29-ddab-4f62-dc26-f7445202d300/public" alt="Roadmap slide screenshot" loading="eager"> <br> <p>This slide outlines two critical steps in Eaze’s strategic transition: depot consolidation and the launch of private-label brands.<br><br> The slide does a great job of clearly presenting these steps with distinct sections for each initiative. The use of bold financial figures immediately highlights the potential revenue increases and cost savings, making the business case compelling at a glance. The layout is logically organized, with bullet points effectively summarizing the key actions under depot consolidation, while simple calculations and visuals explain the private-label strategy.<br><br> Visually, the slide maintains a clean design, and the inclusion of product images adds a tangible sense of what the private-label brands entail. Eaze’s consistent branding is reinforced with its color scheme and logo, ensuring the slide feels like an integral part of the larger pitch deck.<br><br> To enhance the slide further, introducing more graphical elements, like flow charts or infographics, could visually depict the transition process and make it even more engaging. Additionally, using varied colors for the different sections might help in better distinguishing the two strategies, making the information even easier to digest. These adjustments could bolster the slide's ability to communicate Eaze’s roadmap with clarity and impact.<br></p> <br> <hr> <h2>Traction </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/0dae67cc-04e2-4aac-7a5e-675556537800/public" alt="Traction slide screenshot" loading="eager"> <br> <p>This traction slide demonstrates Eaze’s successful depot consolidation strategy, showing that the company now controls roughly 60% of Gross Transaction Value (GTV).<br><br> The slide expertly utilizes a bar graph to illustrate the growth in GTV control, making it clear and engaging. At a glance, the upward trajectory indicates significant progress, which is compelling for potential investors. The use of different colors to distinguish between owned and third-party GTV is effective in conveying complex data simply and visually.<br><br> The clean design and clear layout enhance readability, ensuring that the key message stands out without unnecessary distractions. Branding is subtly maintained with the Eaze logo and consistent color palette, grounding the slide in the company’s identity. The accompanying text is minimal, serving as an unobtrusive guide to understanding the data presented.<br><br> In the context of the pitch deck, this slide fits within the Market Section, effectively transitioning towards Eaze's growth and future plans. It sets the stage for the subsequent slides on strategy and market expansion efforts.<br><br> For further improvement, incorporating data labels on the bars could provide more precise insights without needing to interpret the y-axis closely. Additionally, a brief explanatory note summarizing the strategic benefits of this consolidation could add valuable context. These enhancements might further refine the visual storytelling, ensuring that Eaze’s journey toward increased GTV control is as compelling as it is informative.</p> <br> <hr> <h2>Product </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/180300a6-044f-4b39-fe7c-eda855812f00/public" alt="Product slide screenshot" loading="eager"> <br> <p>This slide showcases Eaze's private label strategy, highlighting a 15% incremental margin improvement and its contribution to 12% of GTV.<br><br></p> <p>The slide effectively communicates the financial advantages of the private label products with a clear comparison between house brands and third-party offerings. The table provides a straightforward side-by-side view of cost, wholesale, retail, and margin, underscoring the value captured through private label initiatives. The accompanying graph visually reinforces the positive trend, showing the growth in the percentage of GTV attributed to private labels over time.<br><br></p> <p>Design-wise, the slide maintains a clean and organized layout, balancing text and visuals effectively. The use of color and branding elements is consistent with Eaze’s overall presentation style, ensuring a seamless flow throughout the pitch deck. The data is presented in a manner that’s both accessible and impactful, which is crucial for conveying key product insights to investors.<br><br></p> <p>To enhance the slide further, adding a brief narrative or bullet points to explain the strategic implications of the private label growth could provide more context to the data presented. Additionally, inserting small icons or graphics to visually break up the text elements might make the slide even more engaging. These tweaks could potentially elevate the slide’s clarity and engagement, making Eaze’s product strategy even more compelling.<br><br></p> <p>In the pitch deck's structure, this Product slide is part of a broader narrative that aims to emphasize Eaze's innovation and growth within the market. By presenting unique strategies like the private label approach, Eaze sets itself apart in the competitive landscape. This context enriches the investor's understanding of Eaze's operational and market strategies, setting the stage for subsequent sections of the pitch deck that build on this foundational insight.</p> <br> <hr> <h2>Traction </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/ed432f55-7cb5-419a-53c5-3f0b7a6bcc00/public" alt="Traction slide screenshot" loading="eager"> <br> <p>This slide highlights Eaze’s high category penetration for its private label brands, achieving significant ownership of GTV in the vaporizer and flower categories.<br><br></p> <p>The slide effectively uses two graphs to communicate the market penetration of Eaze's private label products compared to other brands. At a glance, the visual distinction between the blue and red areas clearly shows the impressive reach of Eaze’s products, capturing roughly 25% penetration in both categories. The layout is easy to follow, with the graphs side by side, allowing for a direct comparison across categories.<br><br></p> <p>The clean design and minimal text keep the focus on the data, while the consistent branding with Eaze’s logo subtly reinforces the company identity. This ensures the slide is both informative and visually appealing.<br><br></p> <p>However, adding some brief annotations on each graph could highlight key takeaways and guide viewers through the data more efficiently. Additionally, using a more diverse color palette might create even sharper visual distinctions, sometimes helping in emphasizing the separation between Eaze’s and other brands more effectively. These enhancements might further improve the clarity and impact of the slide, making the traction in high category penetration even more powerful.<br><br></p> <p>This slide is part of the Market Section, which typically follows the Product Section in the pitch deck structure. The Market Section is crucial as it demonstrates Eaze’s growth and market strategy, preparing the ground for subsequent slides like Go-To-Market plans</p> <br> <hr> <h2>Unit Economics </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/fa8a48db-20c5-4b0b-7212-b5bc1ca32e00/public" alt="Unit Economics slide screenshot" loading="eager"> <br> <p>This slide explains how Eaze’s control over depots and private label brands contributes to a significant improvement in their contribution margin, reaching over 25%.<br><br></p> <p>The slide utilizes a waterfall chart to break down the individual components affecting per-transaction economics. The chart is effective in illustrating how each element—whether revenue or cost—contributes to the final margin. Key figures are clearly labeled, making it easy for the viewer to grasp the progression from gross transaction value (GTV) to contribution margin.<br><br></p> <p>The clean design and strategic use of color highlight positive and negative impacts on profitability, ensuring the information is easy to digest. Eaze’s branding remains consistent, subtly reinforcing their identity throughout the presentation.<br><br></p> <p>A minor suggestion for improvement might be to use annotations or brief descriptions to provide context for viewers unfamiliar with terms like “depot overhead” or specific costs. Additionally, incorporating icons or graphics could make the slide more visually dynamic, enhancing engagement. These small tweaks could refine the slide further, ensuring it communicates Eaze’s unit economics with clarity and impact.<br><br></p> <p>In the context of the Eaze pitch deck, this Unit Economics slide fits into a larger narrative effectively. It follows, and supports their business model and growth strategy, showing investors the financial viability and profitability dynamics of Eaze. Understanding the company's foundational economics is critical for Series B+ investors looking to assess the potential for scaling and financial return.</p> <br> <hr> <h2>Financial Projections </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/086f32d3-1028-4dbb-6ad7-085d3eb7a800/public" alt="Financial Projections slide screenshot" loading="eager"> <br> <p>This slide demonstrates Eaze’s achievement in becoming EBITDA positive at around $20 million of GTV per month.<br><br>The slide uses a waterfall chart to effectively illustrate the financial journey from gross product value to achieving positive EBITDA. The layout is clear, with positive and negative impacts on financials distinctly marked in blue and red, respectively, which helps the viewer quickly understand where costs and revenues stand. The labeling of each segment ensures that even those unfamiliar with financial terms can easily follow along.<br><br>The straightforward design and minimal text maintain focus on the key financial data, while consistent branding with Eaze’s logo adds credibility. This balance of visuals and information makes the slide powerful and informative for potential investors or stakeholders.<br><br>One suggestion for enhancement could be to add a brief commentary or annotation explaining major costs or revenue streams, offering viewers additional context. Also, incorporating small icons next to each financial category could add a visual element that further aids in understanding complex data quickly. Such tweaks could provide additional clarity, ensuring the financial projections are conveyed with maximum impact.<br><br>This slide fits into the overall structure of the deck by providing a concrete financial perspective—a key component that potential investors will scrutinize to assess the viability and potential for growth of the company. Positioned within the "Ask" section, it serves as a pivotal point that substantiates the financial health and trajectory of Eaze.</p> <br> <hr> <h2>Financial Projections </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/35b0396f-4724-4d2b-ea59-a2ed8480ff00/public" alt="Financial Projections slide screenshot" loading="eager"> <br> <p>This slide outlines Eaze’s expectations to reach $20 million in GTV by Q4-2020, propelled by increased marketing and network consolidation.<br> <br>The slide conveys financial growth clearly through a bar graph that differentiates between historical data and future forecasts. The use of blue for actuals and gray for projections helps viewers instantly differentiate between past performance and future expectations. The dashed line marking the $20 million breakeven point offers a straightforward visual goal.<br> <br>The clean design and strategic use of color maintain focus on the core message without overcrowding. Consistent branding with Eaze’s logo reinforces the company identity, making the slide cohesive within the overall pitch deck.<br> <br>To enhance engagement, brief annotations or trend explanations could provide additional insights into the data presented. Adding small icons or a brief summary of the marketing strategies planned for 2H-2020 could also be beneficial. These adjustments might serve to deepen understanding and draw a more direct connection between strategic initiatives and financial projections.</p> <br> <hr> <h2>Go-to-Market </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/2f4f4f27-ba19-4253-9ba1-543b9679ed00/public" alt="Go-to-Market slide screenshot" loading="eager"> <br> <p>This slide outlines Eaze’s strategy to expand its business model to other states once it achieves EBITDA positivity in California.<br><br></p> <p>The slide clearly communicates the expansion plan using a simple U.S. map highlighting targeted states. The visual representation makes the geographical focus immediately apparent, allowing viewers to quickly grasp the company's strategic intent. The text is concise, with a straightforward message on the left that reinforces the map’s visuals, maintaining a clean and accessible design.<br><br></p> <p>The use of color to indicate active and potential markets is effective, creating a clear visual distinction without overcrowding. Eaze’s branding is consistent, with the logo present, subtly tying back to the company’s identity within the pitch deck.<br><br></p> <p>To enhance this slide further, adding brief annotations explaining why these particular states are targeted could provide more context for decisions. Including potential timeline estimates or key market entry requirements might offer a deeper understanding of the go-to-market plan. These minor tweaks could enrich the storytelling while keeping the focus on strategic expansion.<br><br></p> <p>In the larger context of the pitch deck, this slide likely follows discussions of the current market status and traction and precedes financials or specific investor asks. It bridges Eaze’s present achievements with its future potential, thereby serving as a critical pivot point in the presentation.</p> <br> <hr> <h2>Secret Sauce </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/a813acc3-3696-43c1-2b41-c530e0afdb00/public" alt="Secret Sauce slide screenshot" loading="eager"> <br> <p>This slide highlights Eaze’s unique strengths—differentiated technology, a recognizable brand, and data-driven marketing—that enable successful expansion beyond state lines.<br><br> The slide is structured in a straightforward manner, dividing the core elements into three sections, each supported by visuals and concise explanations. This layout makes the content easy to digest, clearly conveying the advantages that set Eaze apart. The use of images alongside text helps to visually reinforce each point, making the slide engaging while maintaining clarity.<br><br> The design is clean and effective, with Eaze's branding present to reinforce company identity. The balance between visual aids and text ensures that the slide communicates the message without overwhelming the audience, proving effective for potential investors looking for competitive edges.<br><br> To further enhance this slide, brief case studies or examples of how each advantage has contributed to past successes could provide more depth. Additionally, varying the color palette slightly between sections might help in drawing clearer distinctions between the different topics. These minor adjustments could deepen the engagement and understanding of Eaze’s secret sauce, bolstering their pitch with additional context.<br><br> This slide fits into the deck's structure as part of the "Why Us" section, which is designed to showcase Eaze’s competitive advantages and set the stage for why they are well-positioned in the market</p> <br> <hr> <h2>Team </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/e8a980da-fa9c-494b-778a-3c2a638d9300/public" alt="Team slide screenshot" loading="eager"> <br> <p>This slide introduces Eaze’s management team, highlighting their experience and roles within the company.<br><br>The slide effectively uses headshots and brief biographies to give a quick introduction to each team member. By including both current roles and previous notable positions, it establishes credibility and showcases the diverse expertise driving the company forward. The layout is clear, with each executive given their own space, ensuring that the information is easy to read and digest at a glance.<br><br>The design is straightforward and professional, with Eaze’s branding present to tie the slide back to the overall pitch deck. The balance between visuals and text strikes the right note, maintaining engagement without overwhelming the audience with too much detail.<br><br>For a stronger impact, the addition of icons representing each executive’s expertise could enhance visual appeal. Including a short summary of the team’s collective accomplishments might also provide a quick overview of their combined strength. These small tweaks could enrich the visual storytelling, reinforcing the team’s capability to lead Eaze’s growth effectively.<br><br>This slide fits within the deck's "Why Us" section, commonly placed after competitors and unique advantages, to underscore why this particular team is best suited to execute the company’s vision and achieve its goals.</p> <br> <hr> <h2>Cover </h2> <br> <img src="https://imagedelivery.net/9intrh8-kd7PGClXJhlmKw/b4e9456e-e074-4c0b-764a-ca6a341fdd00/public" alt="Cover slide screenshot" loading="eager"> <br> <p>This slide serves as the introduction to Eaze’s pitch deck, showcasing the company’s brand and core service offering, "Cannabis On Demand."<br><br>The slide communicates its message effectively with a bold logo and tagline that make Eaze’s mission clear right from the start. The background image adds a lifestyle aspect, subtly hinting at the target audience and the product's convenience. The use of a blue overlay keeps the focus on the logo and tagline, maintaining an uncluttered and professional appearance.<br><br>The design is clean and visually appealing, striking the right balance between imagery and text. The choice of typography is consistent with Eaze’s branding, reinforcing their identity and setting the tone for the rest of the presentation.<br><br>Placed strategically, this cover slide is part of Eaze's Intro Section, setting the stage for the entire pitch deck narrative. <br><br>To enhance this cover slide further, consider adding a subtle slogan or catchphrase that encapsulates the brand’s ethos. It could also benefit from a slight variation in color tones to draw more focus on the logo or tagline. These small changes could enhance the visual storytelling and make the company’s core message even more impactful.</p> <br> <hr>