The New York Times has one. So does BuzzFeed. And Microsoft. What, you ask? A press kit. This digital document is like a resume for a company. It tells the world what a brand stands for, what it's accomplished, and what it wants to achieve. Once the domain of print media — publications like The Washington Post use press kits to show off circulation figures and advertising rates — these documents are now used by companies in various niches: finance, food, and fitness. They contain resources for publishers and reporters. They connect bloggers with brands and marketers with multinationals. Here's how to create a killer press kit using Slidebean's easy-to-use template.
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